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May 21, 2025
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Watches and jewelry

Tag Heuer rides athletic wave in Aquaracer campaign

August 9, 2024

Surfing is spotlighted within the imagery. Image credit: Tag Heuer Australian professional surfer Laura Enever wears Tag Heuer's Aquaracer Professional 300 Date. Image credit: Tag Heuer

 

By Zach James

Afer updating an adventure-centric product line, Swiss watchmaker Tag Heuer is launching a marketing initiative.

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  1. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  2. LVMH announces 2022 Innovation Award winners
  3. Alaïa aims to empower with summer campaign
  4. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  5. Rosewood Hotels debuts new property in Mexico
  6. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  7. RH appoints new co-chief merchandising, creative officer
  8. Hyatt taps American tennis player Jessica Pegula as ambassador
  9. Kering Eyewear, Google announce AI-powered smart glasses partnership
  10. Pierpaolo Piccioli joins Balenciaga as creative director
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