Apparel and accessories
July 12, 2024
The ads aim to capture “the renegade glamour of the city’s youth,” according to the brand statement. Image courtesy of Alexander McQueen
By Zach James
British fashion house Alexander McQueen is taking to East London for its next-chapter marketing effort.
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GxCFEXbJgO1eT8yaATVnQmj9BR3AO8DqyV8cXU+MYDZDAw+DsxmLUbYyr3kDOKq85z36LN1P6z6Ct43X\/qSfSkcEriQgJynrBdFW4MmHtUEEtB2y4FH85w0\/0OE0I3aXXgWdJyCfZ39ZNSh02zKBxCdyjkXl0ytx2vUWm8c9Zs5szKfub8AYaQG4045Yp7f1\/pjFaCpkzRIVMD6zaaTAGkqxoY8btoyqrcw\/EExAeHzDtWKQuaPHVBHjJXLy8IuY05mEqPBJWOHYrZPvCkDu4vHfvkd2kAuwjTYE3pJrMZUHLwPVcK0Ip\/OTTwxtfh6LDHwzjn2OXkCqQVIjIQaGNMRmFYJo\/gt0xFH1F1DrULhk+Vktr1n+J1zPj\/RpAaXnRmZ5wffATTWUSY2Td\/AqQ1hgBnlUaEHGgJQ\/XaZpDXz1Na08Cqdq3MOjzm0UL89pB0ycbnEOZkmvLaGUOpOUUxNSVoR7up6D5EXrcdmxgbiqaa6tzcUSEFzn\/QzeSEdh\/7VN54A5waXBkjNbvgyDpMQ5oiw93sOausXVUX4SV9TpLcw0nEfwKgVBk161Vv\/xfzStbEDFZrm+DlIPuRp5e+8niu4ly9cBmnARaowY0vzXsb6rAuwyfbrh6inVAhGBzDS4Zz+tiyHwBo7K2J4SGVf6XfyQHieujrWRWjjfGWVO+\/NgOq7GHPbx6G7kM+XpCxjAd2PES1R9QznU7JilA9P4xuCVvDBh9SbGYVG1OPk7lNEdHwNCKCyk5nWSY1e6sLZiHlGDHlP10TvMwF5AIafcFJaExhh05CSX9zeQ3ijrLVtnNzd5pCU7zKru\/al1GIngnjsd65P9ZHQKqmRZNSa8Xb1ogNa0IX7DaNU8LsrcIlLIn+CxUXGFYEFZjbfVKEzeoNb9Lp+GHW6ASmX1BUM0i2\/jnwTK40W4b83\/IJ8+uP6bY04kqCccqERoDDLzjoEW+CWMvpeotDaICs2JoKyHD2n7MgGGEBCvYRjE+xYypMqcb+xF2qzcqD79s8uxVloqYzDn0IaKKQyy4hF6hq65q\/DrdksXhwq\/UOyXYLZOisxOd5qHDCrALmpdAHU1WboIAydfQcYyVbul9T2PPtLh0UZddN71HOLJs+v\/tREoW6XG8H0fQYk\/rGlcVtCYtrCQxKsWkycxKIWfJQX7ZyitNQPPr+U3P+\/AhzudXwjPCbPsjV0sFnaL4AaIh6cW3GFMOtS10A\/onyczAsa4nF7GoM\/Kg++H+Lv93QI9UhVkxOGFmg39PJKe0yiIh2iLa1YQPiLREC5\/GYMaEjI6VGB8DgV+7DfMzfhQ3hXl0yXvCaIffRpTZ\/QfhAGMsJTZqvYzMjP2SJQKjBcDy2KKXxiklOm29m4Mq29YUFn1pUAbmkbLGGtHoTZ8nTwN7rYXiIoK26AXmD\/9YXqWLoCzIJCwpmI3tFZbOvdM4cT7lVTJMZBT5lvJvX6DV1iO9RDiyMyAWCCZTjuVVdiMtXsygA\/TfxieJktfIhh\/IsgNNf1G4Yt\/ijVcqoFfzwy\/cC7b1HGFRuw48Ky3oVPZYTpLlpQ2z7kLswNqD+RBof6APPv2mHCOPaiW1w0fYu29zAJO1oO1FC2kJMx8ra6tv8MHQmdW60y4256y9ambvYdkANH5v2aG7i+n+CZjMO7a98EvKUZiGgdFimOnjSQVnC9pCgeIqcdHAISM8nVEBG8yv9jP2MWmLEoJYZgIm7sKnOogRzCD1+9JGOXRgRXRBwGPn93qOXJ2ObwE\/2Kmh8hVk0wFRR3GLuA9BuIEHvVvcXOdF72ybCAf4usTdouYAwVXSvFalAaOiTgWjAS6kJ6TtqWCiIezDRO3EcgGrlu2phWTcRYVH3hs1ujQyCmr3WWEThYhL8U2RQMYxVXEdGGiHr90a2IxiLy0WZ9OR6qU2aM6yqo5jBd\/z7yWgYhwJZIvOz2bIPrajeMqOEt3Cos5imGWsFh6vaX5o7DTPTerJE6weQMRPgrwGAz6Hm57hhC5qzpndpNjFIBP1qUHQMje2uR5uyYCtZXYxZG3ov+NzGxdwYm4MpKqr5xuS6MNOYtI6xFT8TZlMMBfPFijuaVu1ZKB07enlH8o+GffEp+bR0fu0pjqutEWrDIm4n0qK4Sgzky5ZMKDAqRwSaT+oZWweUdeuX9fsqjxSKFi7dLvA0K1BX\/eJgLqg6aUTux\/hiUXjc9KlURZo5xO7HGLSt2x1Au810KZm37qsRwjBNwFj2djbs+ZKYYx9cFL5XqBgZSwcnIMLvicWaGQFnrosSBDhM7lJc4FQTDLlq18D0nM2wAKIpdkLICF9ailjY6T1lp4cZ8NbscqDPbSQFN3edhw8pRlFx0wc\/WXn6nJgP7VAXILVTbzpVhWzmjXpIGKRK2NDbLVMq+TBCmI2pOSs27naKw\/5o1Uidpx+JwqT+xwPizVyvKZax7EnkyU5i2yckeb22qYXphFmvT1T5rrA8pmz+uN7heSdAHXoL20dmSY9NP3mOzLe5zGqYBUvV+fHvk6LeYGNcCXoxvJyI\/fYjCXKCCHKHLIkl6LruAZUOxTTtciEjRjpon7WJe1LutGkARlk7cvM3QaW5QQe0uANzrQrps4wutSPasjl4ZXGBLn1wgXhvUlJtIm0iWsJ6MIX6wYrTZnMn4Y6Y9PuBDohhU+6LxxqVtvR7g1rXljUX3K+iN3KbSNPR7Y3ijqEDiDnUtkAsTayZcFx07yaT+Vuj2Ryk+HJD8z7hKbw4FbC4OfVekcA5qETtHyKVVhR+sn9h5Lz1OWWzVTqpT6Stsra6rcfTZNcdgBxri4SAaklsmwE+Bw64GOIrb9QGh34iZU2JVBw3ChRZnw2e4JZQO4UX0\/FUqRYP\/EV6sJS1h1X6eD9yblxbrih\/0gvCHezF0yiTKYITMrrIRn5CRAbUKdlCbrPG7d14mxJFofyczMtGBx9nNnmy\/h9w1L9UiPAHhKhKaU0fW2CZdDNzZioxFgarFKUjXYKeqhJvtbsrDSVABHR7mobMamrNYXNsSlx+u0xfYWGGkthmhbkADYua9QAtsMWoAf5B1LjYgAfCO16kEfrLDmaQ0IdsctoTQabpS5wLy0XcydNJZQmINvr91nmXjv9rAQ51NwY3uEAyN0eEY14xJeUkG+AGozyzLJQo\/DeFH++xw5SZLvx0OP4mvtwC2STaxKEibw5EhQUjo65Kq2GlD9fFbz9ojiAiMvbG0WxHtMUK8rwgADFPirMed5VZZjOjhWsuo6xTGyx8kNo9IBTcv2Memy97pUiUDOtYOTQnTyUO5HOEYbNQ03K1JmQWNpXSoWjsqLAzQ7CKERJlZ\/kprni31aOZLg\/0jbQ5lEZjBrFUuwsqr5d9qkoxmvphjbIBEjhdqBPGbta7FCFcgP2+pbu+g6zFjoziobFeGWn6Z6ojDVfdVk\/DgWEJBkxL3VE9MyekOWHxGk6crovVl78K7stKj19IDyX\/GQ0hNULMcgdHwZ2ZepS4XRpVGvnty0IYHy1pbNm0Hc2IAKfO4qsqNJHjafaZD7ddiRqR0jNp\/Lvz9zYxLpCN\/R6iblzKpm4LW9TxUbIUObK6gKio6EU9kgKFC8y\/\/HdGGBC2PN17xWQu51SYFrT5B\/jC1tj1HjCWtH0v2bmCXZ7zIREqU3cnEDLyLg5TnwEOaIBdmJxX\/GNPjJ\/mlxzsxaPfYw71TbxXq9TgGb6CZdV+AG8uhejQZ3i3Dhpb3P7X+zX8pCOGPZOGcJ1lbAoCHRnVam7Z3doDZc7O\/i7BZVafEP3mnX6qN39205POGRv9XE23NevwkRC8k7SznprUB071TnWsDf44V8M4Pdv1KEQJXUIfNART2J82NDY6jVc5gKH65ntugG0joGbs7Jw4pVUqiz06s3PA7gKVc6njvrbhlt8fbxOWbVMA7IZK\/5BxIKo0MLLclZvllxXT9nPeZ98V1kvL43I3MRU0Lg7GpTFTXf36pkWn\/QzWGZNts1w2okMVRL\/iK6j3694pJRp3SR9I\/5gbzOZMxp7VEwKrQlVV\/LbDwKh7oF5XAncSgW3Uc9ePxtmbo9fUTGi5c5Y\/oFm4D7RsJhS7bj4Z0aliDQq0tNsQyuyDuoOUVP6fPldWvpI8tC5QKLkwDlsdDFCTit70501XX8xc7UfqyCsJ0xwFxpJGUaObU3MuNtUZ4iapLCy1ajNMY4RI5dmAMuO8wByzNyI9f1zIFfSVaUQBDverl9riRI7WZywYlXP5GxdeE98bL91P8ayUg5ibw67fMIMhDoWEJaq2yv+EWajFic2kwaQgBm2mLMhImzKfTAM2+G51QXk2oyjPsCJqq4Ppo0AL3178fpVZyXdoUzM1Pl\/xXitWXASnH9V8m6AowM0F9vQFBxwFnOPz+0imXEtDHy58Sv4ISUukgawJn+idEV\/tNJgV+gFGN24Oqk\/MUx2RmG6ZQeW8VzTOVp9FT9clEt9scLS5Y8W9l3OYE48W6TkHS+dWK8X+SP\/0U8i\/UfKsbuDFkBqtur9TT4BAiNkYWXaRuLZXxmn1XSvKG+Kh3wlpnj7hp5AIlVPy48xkKymuTPPsgQSGECQUcG1A4X0TXkyaaoJEhnul2kZ70bmn7NYv8zyHW\/zh\/DJMzoth91WqbcsWsuP2Yr0OfHK8bZ5fxpXohSKhm8Rn2LC5t3TowEmHSzcjL5BrTsg4Z7vC9BZhsvSmErYUpHHfOWz3n+YgpBW7CqixT\/lfJOj5zTkkkiKvsG8sKVE5QpLszNwMmfQw9xOCANMBqavPHRpa9kleCwEmc2Icw4A23DseSQJ0CukcYWC2cUoeF2PutyHConQDDWOyyWPVakzoN\/Pbj3dCgUm9MO9+B6VIIZKqO6ok7B2OCTZ3uVOUKADsxNl2i\/PfB8oFA0y8I0lxX8TsG8R2T6wuG28S5Qsf2zDfsgPAlLZbpVyK1DjOSPHsoZ+YJickiaQGpFzifbdE9KLDX8N0ifD\/614HompBdV\/pBOzSnNEw1tkUDPFG7SKGnjDp0ZgRlNNxmA\/KTtHIiR\/jeY4FrTU7NwRmv1hJZrO\/yd5broK6xNhx17IzGCxBTa87FjfPXMrZ21YE3B\/hVzxVI\/OrB0zY99+0jUpBSFg5tmx4BHDPMeu017HMzKEvgRw2yflpN4SDECf3Ya+oHBi4OT4oMWcVSWyXkOZTyX+jGkmzPABaFMBshi6zQ4CYX02xkWLzYlN1fJdotxa\/1bQFnDHalQsoDqvYj2ZNyih\/mBxSj6VWdDn\/TJwHTWCJimF0rM5pOCjSKc5Ug0UqnsnZcHg4\/sSQpC5In5kPV8YeGqtE3W\/quX3GxdoRPv1fYZ23rIokZQAsSTU+qtwYkvg==","iv":"b6d9259acd3389fa9c2c5127656e9f18","s":"f3d1480497176bb7"}
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