Luxury Daily
The authority in luxury news.
Nov. 24, 2024
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Baccarat pulls incoming CEO from Printemps
  9. Roche Bobois furnishes boutique resort in Turks and Caicos
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Harrods fetes Diamond Jubilee with product line, store celebrations

April 20, 2012

 

By Tricia Carr

London-based department store Harrods is tapping into locals’ affinity for Queen Elizabeth II to market a product line and a series of in-store events to mark the Diamond Jubilee, the British monarch's 60th year on the throne.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Baccarat pulls incoming CEO from Printemps
  9. Roche Bobois furnishes boutique resort in Turks and Caicos
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
VIDEOS
More Videos

MORE IN Multichannel
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
First-ever global Zacapa campaign hits billboards, broadcasts this month
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?
Dior goes full throttle in Kim Jones-designed gaming debut



RECENT ARTICLES
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire

Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos