Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
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","iv":"25b47aa19f131735a29d1fc947bbccef","s":"e6e452bb7c361e48"}
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