Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
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","iv":"0b4da4954ccb44de31b951c79d7b3bf1","s":"40d3ca005fb77163"}
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