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Nov. 23, 2024
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Automotive

Mercedes-Benz invokes childhood wonder in Drive Pilot campaign

June 25, 2024

The short film invokes childhood wonder to promote new technology. Image credit: Mercedes-Benz/Christoph Koestlin Part of a U.S. campaign launching June 25 on social media, Mercedes-Benz’s new short film promotes its Drive Pilot technology. Image credit: Mercedes-Benz/Christoph Koestlin

 

By Zach James

German automaker Mercedes-Benz is saluting its past to uplift its current offerings.

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  1. Ferrari, Chivas Regal forge multiyear partnership
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  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
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