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Multichannel

Hugo Boss launches largest digital campaign for 3D runway show

April 19, 2012

 

By Rachel Lamb

German fashion label Hugo Boss launched its largest digital campaign including augmented reality, print, Web, mobile and out-of-home components called New Dimension Beijing that revolves around a runway show for its Black collection set to live-stream in 3D next month.

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  1. BMW sets record with funds raised for education at playoff event
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  5. BMW models top luxury auto shopper poll, Tesla slides
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