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Automotive

‘How do you Bentley?’ global campaign launches

June 12, 2024

“How do you Bentley?” aims to embrace a global demographic of core and aspirational luxury consumers. Image credit: Bentley Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley

 

British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.

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