Automotive
June 12, 2024
Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley
By Zach James
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.
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nyRO5g\/8Ffe4EKCw1xqg1utaBS5rueTBVhXD4oma4BGF6dbiCctuWrXj3u\/+NLUSTKGZs927XNjMnVT0uNiTQXfeDSGIsacHOlRE+fNvmh64eZZORxPgn12aOO4NC6ami5Q+oNX1qR5HTFGKd2Grkki9ypEql1WX4rjiN7vuEEJSH4dRR9piFM5lv7Ez4ncbQfL1NTTp8m+j\/4bX9XBBLuaKmxvSP8slRqH6Qw9q1\/+WiIuNozo3dAlPsmJHsHLXa6vFApDrBCfmip5u7c1+BpjB\/hceK3YmFZdFipKGy5Whg71EgjeRS+hFSoYfHIVuwy0qzDE02aRsa6tPn9kwW3B1g5m1rOqSh7AOka3OQlgkx\/3UQHY\/\/jNNSPOOdoH6BqiCpyzcBVW76zn53ktOdNkInJdd02zEX1W8Q\/hwSV5vM8F\/SPYn0HSzcRveBAeODu9gFAJMk7ZP1nZHqrkjrTbWimH6pOQRJaM+hKhWP05zTI4RZ4kuaqIFAYkDpNRFK58CAwhV8Tci6VoWnBxvhaPC1jCxoey1ntalJNcYaA7n795y+G0prs\/pxHKolMA08AE2IgX\/I5C2CN6jPLiK1\/CLvkoxvwKSgRBh+h04bAo9lqFqveqbof7CKWpWgh2cHbNCYy8hjIEVQqNQhnKLUgLfXsSghboClu7703uc9\/QYsE\/zZsG3LMgWqJFW4ME1Q8ElAka8GCEoK4dH1\/YXZjZv+br5P1c+S1jsUjbmyOUrBxzqMI3kS4ned1zml0Yv5gRzrvxUc7jT0HkmzwFvji3j9MxErv4p2thjFfwCTAw3omCtyUOV41MNJa+Rgmrxp0ojYqQvtqID6kfHFU54Z80yKM4QYb9ie2khnLWA1fkQeXCGOH\/y1Y8mrTo7y\/VW2yO0jMbmEpKMvDeB6PlfmdQMiritx6p6YbwfTX736O2Etdof2RF\/gg4AD3zRTJdESNKv8DF055bbZB124WfvBRRJAALKfo9pgCmMP9GFeAfaFM0KaR9qpa2EjwTgArXsYzIauLxdO4luayP8HsYtXfpwMf3Rw7itbyOET+2+mnweQFhj5NS28VsGzsE\/vWORkiN1Fnz624ac0gphu3zxjt1hqD7BQ\/xC9x+cUIQ3S9auZ0BmAxTq\/mUA5d9KFqXJMi9XD3bLl68QVsTB1kTrVK6CP98m0UBHxqoMoJ4iZ59jwwIhYggxy\/ohorHIWrD0i46EnSc9nnjYo9HBPg5rRp6cDSoOFH8D6xjKYD5iKP26TV9usGh6kqs36p+a8Yan\/1bPVP8Lcc8Vcn+rsJb6BeBtUwIqIjpu9Vyco1PlTSEZD84gCiLtxtYTSYLG9Fz3jqH2rICKwXXAfktmqQ1DHpwpBJOKEvPhec4uQ4qWqBjzyxbFITOLv5IbWGDQGfUA+gJ+tXjXMMuOm+9keaitWofrT781miPxe5sgtn1X1XyE5JEz5VfNtfr+qOebHzh6\/HCkbia41DTLx6OCIrAj38jVwOdI+GreubExUyVyuotBkIGcGKgFVQ\/xtmBTOnOtVhKUEQ7VP47TDEVD+LSODhucxMgWgZkqNtQaJ4xQINwb54JMbH5NhqryDbzO68fbjO2PMelJaL5ByhdZM6Up9OdR\/VntO+4gdMaTYKKJ6c79Tql772f8KvgL08Nd+RA6JKVKG+g05R1z8hxs1HDUFUArKtcpXIen1KXILB\/A5Xbqu2FjzjOlUEJjAaz3IZ4KM8884erpnjvBFAW9zEIRsy3dn4\/8drIrASX70GCzVBNtu1AkeVrJwggUBpIo6rkTqHmojS27PLOpjjIOlrHDu7BXDUkrAnB7eQWnnZ6Q+G5RVAzpoQxnh1mnW1xECiHGVPa8JF6FdRL\/UzaLq7yy7sY5UqwdYRnmUakH\/m6yyA0GskgBFivgiC7XTcLGtjbS0gXFYLte4erguZ0AgkNLZrrzLC9Dta5++DXCwehqSGZAMN1NjkYc8\/qYsPfgx+wpIEciiAo2nz1TuoZFDnp0sMWvWZUW3TUaeaBC7HwHHZs9\/ZjESdtBOzJKutpJTXSoxl1iDj6xcU0wwlU2CDYQ4mknGBDS26Cbi87XaDNTjGmov51d+nIqDee5gtBw8JNvwgIESThR4Y3A5UmlqyIvZgKECOJa\/+rAdUqLhByKvo9\/2rl\/A0yHw1IOVz9\/uvrxze0S9J+YEmA7WFJpd\/NdLdPQIuDvFlPKaVCJY2yI6LDEU6m\/gzQOIeaffoPGyOwzbtnERq5Z3bd\/dfCLhWR\/H4qA1Ggp3ZKJRuz9vOp8kOzP3mTXl8tmpLm2I4rUgLsnWsAkRD7arzvy1K+VkVFRtxW1doJqP4bgxt0IKxaqAasrCx9wzsXFs7ZrMMrdFM+97y8cEmjW5gdg9QbsY8BczVTLLUYr2m5fBm2+j0DqtxqBItKK+JZrw+iC44WVA0mOUM6dL4v78hqnV8l4JxgTCPVHSWQH6eG825Aqb3GsVmb+GioHw+xW854qo\/9pRvQEj4jz4mSWZDRXUW7YsKf9A3qHSplHuNBvVvJQmHwDu4OCxdoHMptpUp\/ejY8b2p6B1aXXxOrI5Qt0wwv7cimfKsPWPvCqk5ojcOK\/GpdniZv6obWXonha+CM+W2pg5FiSKOs2qz1QhSaloqvmlbgvZz\/fP8PdukTCCr4af7L\/4WqtgImpeHEJToiRJwhZ9pRut3xzwfLyknqfKhp6JYFhA47v2Gw6NveziVuFtTbatr+aZIPQMfPYVY2GtrXD6KXlX6Ej6ciIvkR8mAZxMUHNjNk9wxLz2YvSpuCaoWkDKdosddB3\/m6NUJyfGD6VL4Y+CbpYnfdqW4lm8NGB5SY5ChtGthhQsVxBQG6mesFYPIo+n5JYCryDREO4zgYxg5XN0prbhR6qyfUKts+bG0X5c5G4mFxGTMo27jPd+DYiL05KybqJ1V20dQlh6f4iU1Ev34cPo+J+vnPDawNa5BVgYXQ9\/B6Ltin09bIMMrct4IybjCFtOnhiE7MQ93fBR6y+9W4t9Js4X7VC3eym38ed3DJ\/uFroHPqGC3\/zLkO8RYed5SEN5v9EkS3fKvMbj43Fky9x\/F13U13vUPgjMXx2HP1o7\/9GUlqVuIKpjkq\/lTPHQQNpg4O\/XiLdgRa6yjlILr7UDdrojg9o8nDGqRDouNk+WIX3F96iTxvyRqBU1iI+lKgNdBVfC4jbMjZj8HWGrVAu9dhBqAHHCIbx7kxlLNmbgIA0a8dC7G4Fj8KKC8RerZKPDhknd2W+V3\/jgCTt5pCEzy+8B\/pWbcVAKm5E7bglV5wVCa9tEW2Pw3FbTz3tSe8yRjPYylkfjDeBvPvwYT\/7m3RrOXLntH74slT7NWqtlL0z9Bk\/WD2\/Ma3v78mUqas96sLivNoefKvPUf\/XgA+ZKCx9EELgrGJ6DbUdYXdnoZOIQ\/dyb2aRtFEYBbLuPKHtRPklsOmhTouYxE7IsIAZo1t1hbcboFJyHLBZ88DjLgji0HW5Lpc1b+1RQXKoBucdJKocfC0K9M4Z+LGUC26wpH91snW47IX+XnjQ1r5kAkkDjo0iLrOd0mUjm+l+\/CO4H2OonNVWi9MGpmDYQ+Em2TC94lMuAMt7exs18RP0kb5fYreDYG+QuGXM8xxJuC4Cv5DUdxrkdHs64ZATmuyNWfYgkikkDIZ12cbBZoqCADYhGJQeTDMGB120HPb4DsgNdp1h9baArPE0yU0z9+GLecMS71r8GeN5Wi0KZIKPZK7GyY37RGO0c5g00XhOUGpNWISbcnkxL6sB\/dj16AU8SWC7XbaSVHTImwC1vSTh4wZNaDGr78\/+m7YzQgxHfymlxKOOio3IcMkn6FhB0d\/YyD8BTPDzGQfm83eQdws5CZ8JDUpb\/xbdVHr+BIdR4J3zPZtPZjvAfn40cOSYsQbrqhla8UqHQcTm8fFzfeaTZm2+G40JwG6sIjfhitYdwTsp3QpZHp6+E9yl3bj7sMP8ZWzVSS0rIiLsZL3+Pm0lJfBkEjiV7m+IoxW2hiRA+B5m27ll8MnhPfvJDG4q6L1vExW9Euw8GMsOkhG87vJ\/wm9M2SLN\/vQJfHjOi7RBvQONXscpGbzG1ZsNmxoT1Fxzf3FqGopiasim+n0","iv":"bf33d50b4e248de72ae54229264d8558","s":"a662a105c1f8284e"}
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