Luxury Daily, June 11, 2024 – Balmain stages pre-fall preview in Athens

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June 11, 2024

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Apparel and accessories Balmain stages pre-fall preview in Athens
A synchronized campaign and a new collaboration with One&Only Resorts uplift the French fashion label's latest collection. Entire article

Automotive Maserati tees up for LIV Golf activations
The Italian automaker is shaking hands with the professional men’s tour, bringing product displays, on-site branding and more to upcoming events. Entire article

Watches and jewelry

Harrods hosts VR experience from Vacheron Constantin FREE

Opening on June 19, the British department store’s fifth floor in Knightsbridge will be home to an immersive journey through the Swiss watchmaker’s universe. Entire article

Strategy Follow @LuxuryDaily for the latest in luxury news FREE
Are you fluent in the language of luxury? For content, conversation and more, check out @luxurydaily on Instagram, LinkedIn and Twitter. Entire article

Travel and hospitality IHG curates trip list according to Enneagram types
The hospitality group is working with psychologist Ashton Whitmoyer-Ober to make personality-based travel suggestions. Entire article

Apparel and accessories

Miu Miu launches global literary pop-up series

The Italian fashion house's Summer Reads touchpoints featured custom newsstands and book giftings. Entire article

Columns The legalities of online customer reviews for luxury brands
“Buyer beware” has never been so important as that term relates to online reviews. Entire article

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