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Nov. 21, 2024
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Fragrance and personal care

Through fragrance, Fendi family tells founding story

June 10, 2024

The scent called Perché No, or “why not” in English, evokes the Fendis' weekend home in the Roman countryside. Image credit: Fendi A scent called Perché No, or “why not” in English, evokes the Fendis' weekend home in the Roman countryside. Image credit: Fendi

 

By Emily Iris Degn

Italian fashion house Fendi is readying to drop a line of seven exclusive scents on June 20, 2024.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Women now represent 13pc of global billionaire class: Altrata
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Dolce & Gabbana, Skims release limited-edition collection
  10. Pomellato reveals exclusive residency at Bergdorf Goodman
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Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
Mytheresa releases quarterly results, reaches record high AOV