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Alexander McQueen could bolster market appeal through iconic handbag line

April 18, 2012

 

By Rachel Lamb

British fashion label Alexander McQueen is attempting to solidify itself as a classic luxury brand through the development of an iconic signature handbag collection called Heroine that may give it more market share in the accessories market.

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  1. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  2. LVMH announces 2022 Innovation Award winners
  3. Alaïa aims to empower with summer campaign
  4. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  5. RH appoints new co-chief merchandising, creative officer
  6. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  7. Rosewood Hotels debuts new property in Mexico
  8. Hyatt taps American tennis player Jessica Pegula as ambassador
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  10. Kering Eyewear, Google announce AI-powered smart glasses partnership
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