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Dec. 22, 2024

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Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin's Marek Reichman
The RealReal opens retail location in Houston
Happy Holidays!
BMW sets record with funds raised for education at playoff event
Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO

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Luxury Daily, June 3, 2024 – 64pc of TikTok users prefer content diversity from brands: report

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June 3, 2024

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Marketing 64pc of TikTok users prefer content diversity from brands: report
A mix of user-generated, owned and paid influencer posts is best suited for the short-form video platform, according to experts. Entire article

Jewelry Natural Diamond Council, actress Lily James trace carat journeys in Canada FREE
The organization is supporting local supply chains, taking viewers along on a trip through the elements for its Real. Rare. Responsible campaign. Entire article

Retail Breitling welcomes shoppers to new boutique in San Francisco
The Swiss watchmaker is leasing 1,400 square feet of retail space. Entire article

Strategy Follow @LuxuryDaily for the latest in luxury news FREE
Are you fluent in the language of luxury? For content, conversation and more, check out @luxurydaily on Instagram, LinkedIn and Twitter. Entire article

Commerce American athlete Rob Gronkowski named Sentient Jet ambassador
The retired tight end-turned-entrepreneur will host member events. Entire article

Retail MyGemma opens Manhattan showroom
Clients can now head over to the luxury resale platform’s headquarters for by-appointment-only sessions. Entire article

Food and beverage Pernod Ricard enters sustainable global packaging deal with EcoSpirits
To help reduce waste, the French wine and spirits group has signed a five-year licensing agreement with the distributor. Entire article

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