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Mobile

Luxury brands need evidence to prove mobile’s efficacy: Waterford Wedgwood exec

September 7, 2010

The Waterford mobile app

 

By Kaitlyn Bonneville

NEW YORK – For luxury to truly embrace mobile, brands need solid proof of the medium’s effectiveness in the field via research, per a senior executive at Waterford Wedgwood Royal Doulton.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Baccarat pulls incoming CEO from Printemps
  10. Leading with pedigree, Range Rover promotes plug-in SUV
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Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos