Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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9C5vYkgmzJkrRnwxjeovxbdSqA6vG8Hf7KD9tGLJRH7mVtiGl1stCFPUCSTNrE7D4ZJOFdLiAoF7NtZxLY8dX16LyqZzIyjuAMFvfpL0xukKSzBmqyJOEchksOpF0MhEiLP+VBjOf5D8BhiGS2g35owdvRgcGOWhw8PCKuVAdBcpZE14EYcrNRksRH9NDsOUjWOpacbNMIRcw8GththZAWW61CSJGD0U+0ZgQfgcY3EQQZaKKQg2b3gHEGiq42xoWIys61+yTzu28AHkfTK2xFct6zY2a5rNLy7hNfQO\/O\/SdDiRhhBZ0S00CUH1BKA0QPUKzob0DTo\/J8fuKf7vfenX8doKmbr8giQFw3ZEn9paaheujkIDURcQtuExVdh6iqbNFEO7u18lxDjvyW6YMSK63f2lyjIUCqhV885P0ZGBmSAgtq0YC3Oo2IfzxZDrQDrI3Ug6rsrGDXDcnnNRwo7T2dfwMpaurHlmBdGmJALkzILMJ5oSE5v0c+3soO0Ufn9Nl7DOR0c4wKxeW8mgvCQrx5kl5yV3yJWtN5PIqXlexb1M+NLwx7T4OnEjPGUw3DUEsgE\/+7amXd95isS\/WEzl3l22Gh0fgTdQ\/o0Isk7B+0uWUTgJoB1\/O9vthoj01EhhiCOUXswf9J5NqYFbyqAruCDO\/J+zBtkZtYRUJZYLdnbK9SXT\/WQdyZ6L7o7PPeiYSmWHO2r0hMAph+GZE4h2P5JGFY4vKHFAX8Ea76yg+yWg561hJzT37qehCkLVGgId0jLZg5efwEIDRuY1oVoypkNo4G7rPmRRq8MR1mJLFjanbikmif0aFm+BUCA3a05EjwU3xmdpYmZjMKGngNfWjS87ViPquoXNFOVwUwvANKpmbIHh+oi11P2E5KGhBwNFHaklOAxDiqdB+kSfBLhw7T+NgP8+v2ZgeKaFYqKCJlOf8sqJANLr471vORHtSs+E\/cZf9VhWPTNAwq3pG0HzMJpClk65uAqycoY+THhhYw4kq4VtX4c1mrkR4xjtrLMaXGOGRHfnK8kiEcYQ1N1gFMko\/4JrWgDTgq6tL0CZcNJihgd30ssQBlfi3v6B2vkfX8lbwwamot\/vRxNBW4jCwYmGTWupyFX9duByIcWDZIB9mmJaZ07+npxWTtp47ZLXf+ysadtDE\/ViD6PWbt9L9EVnKX5jYSsSB0anflNBYn0fvttZ4zWeCJn3CxRFK7ONE4Nrdp+XgixNWifnJ80Ch39VmY9DMdJrA0ngVbEU78J9Ubqyt9YkNbiTVFraC6CQLXPy489Vr801gl\/SvBS+eist40Xui3ccuPT2dkBPW7xFV4qDpoxIdkhtfr6wMbhbE3Cx5LiHktbKSQqS4oSMvnUJcYikeVz6iEUtjQxN1sVgtsWItzZctRwTl3osdpU5mtW1Zt1yeNna8FEQyFarM4LZ33Mf4zMl4i9muRedOLOwwS2nViCgel+UFGVKDrMoMB3HAsxJj5vIGyrELb+ZZQ5URzMQjzqhTaIcjmSC1rpKn8yp+wgauT+3eU058ISAiWemXfnIW0zbRRj9Z2a1Xe23opwCVwWnFepYlj\/pFF4UFB4Z80N6FZlUv2DA8hVTRy1ysisulx95j1xSODRDg9Z0OrGjWZylgCJO480G6mfQp0HdsFzb70zzh5seTfCzITVW7DCg7mJfsd\/SB5BzFB3D7FVhsqWp\/fi4GGB8d\/fQJWCbsSIl+6DZHxHSldzyPS5z6HY\/t+i8kff59BOojIynhnnNXz+LMMh\/YZ+TjlJxGw7QGf8juOfF2jnWOZ6zlVh+uSrJTjM7XDYrviR\/fRvxigS5VWD6im05WInWnakvenM5E896GLtuMFhBg+5pBsotPwvuYFarsAvLg85wXNvVt7c8tGw53I0oy1W12mOFUCwzmBivjrnJuBWs2DlHUWm\/SF4bc1Ehl+LUHrI3ZBToICZpru9tiugsZwH3kuEKvaSrQ3FobDtgdGsFP3YOe93nQ3+FgdCxwWXJlp48TWez2zIEYEa4zUN4qcUpOWYydDc6\/nSYyW9ewR6s1oZ56Ak0K7KKgSYVHOaWzLeM09gDtC00kiDG40eiLFD6A2EtOboN3I31siBXI4Hw2ufzhrYQdFjsRfnxTP2rK5fzFcVYOQ9vCj0U+frhNuTH2CH+IeQvomQWfmnPeH6HA+pIJ5B+8G4dntfevArQpYf14yN7EtsLPYJKEo6QRz88FFmLmgqr15UIalovKs9cWYT\/jX5jNFVGFe3sj+KYHo8iI4EnIcQagrfKJ8pc8P9ojRnf5NO\/xzXpcUexgWqECD36KmLaMs2FDVksvULAKwhTpA+WVhbhvktNJ8CnzF1Lg9eXW3b4DwCcRappv2bUgf3D8dasdnRWiyqFSlw7ou1k3XfY87RRTq5z3sAcT\/wSvhvHKac\/als+gubQUyOfsCaVYEr1JeDH7j25Gq4H8f14yDdoAYOmB1xy2waWI2mq\/WB8yjL0csI1Dpbwm0pWjJqx2kgzAQpo0ERvHc7Qe7kmXwZUsnaLLCIFDfWUhlkS6FPttcGss\/yD9Ki+FS8\/\/CU9s7LWEa7u5JpDKJQEWw2EAgp8QfSj\/5C3H3bipLU9vLaqMOghZYU9A8scn8KL4vZbihliM+vPZtzJWhB\/OI01s5UNNHdsOx7prG0lfaJmqawwItQgOO0RqxstOHqEfkNMM4mBE+h8o9IXvErejjV2DpOruUeXHVE1I63Z5FQuB2tHrD6Ntznyo9TUggPyHXdIVLPegqge2ye8zKHH+UdEMvDBYv8u\/nSJ+vy8BbTXekOLfBu2s0W35s7FFoovvjtwJgC45Z89YBOp2sCINu6FcwS+SHf3fHHiiGVnIouw+1PtThSJyZAf2JB94\/xeX9+BU2M1loeWGajFcZuWFUF1EIZpdbe7y90YLZR4wc0LtPdapPzVr2kLr8omGJGYJgO43AsT2tEXZhRZRMHcmWe0u8eIFatMuKZ+mL36bob27HO0vFRH6FHpCEVxjIgxVeyQRUHiff\/PAkB74CDmZ8f78+J1D\/x+7axi3h3PHu7\/wxgIIpnRch1r4CNaFc7mFM0c1RezwPWKr4C85gPpP5OsvQuf65saEP1rqoRKtdXX3husm\/4u0PRc8nhBuUZClEqKsER9xp9RijkQV4Jg\/iug4T9pH\/EYqiG\/Wc61gr7OGnKqU0CV\/kmlmQ\/6+W4NOa+KM4UIBSafAQqKFSOy8NYCUDMZAqZUM9ZYQJ50vwYBMrDzxSRmA9nArybM\/jNML1D2p0cqNuy1HOSOde8u30aCWIATJFIL8tdLhtiY4VuQtv4WUJonhRWkBu9ICQDgFslaonbHpQ2oQ8pBDniUBZed6HanbwX2sDN8Xu1fxgyGk5w7bRCsMdt4UqWATu74aRqj\/7oKIhA1Y4iztjMLWDBlXHL0HCKhW4ychGjJh0O7g5084k+aap\/yLFMQ28EZyB\/\/TrwufzqE+XIf7G88oHoJ8mxyP5D9DG0OqIgf1wXUZw0aDQ2AFdCv\/OL\/5SydZxnOLb7IHxDEHEXJ\/tByFqjaB46QW+sPZuKZS0vMDohaT3D6yRkk0OTgq9rJZwhQYdpHVKuJnrJf8zrqNjJGW\/Lg9DTALgtiUiukctkznS4ZXLOGgLj0o9SEUqk5QIct4ALh9F3jqTM1NB7K694vL9QjvyboU6Usptk61Rrx+nmCmiFVmiNlFOAltJr6wxhOX9GCW4HUzwO8JrHhuyLlsVzKK1RFuTAiepmC3599a1eO2L\/vfOt9OY4QE7H2QBF6xRz94761ocf\/rMXHwQvKbJQGsLbIjtzHYPdHfx5\/4cGWU2OKpHqMYVBot8yWMdpKXpf1fA70cCvhUrfmhdKPd27ggcZtG+9TpraPasoGYgIxqEnSkhN2OxjQ0szpnevNDEE6NmO\/viJKrLpCMUQfKLnBgZGKG66aYE72uLHbh0851P+bcrgOGnvPW92hWowFZtIfo+VX8xUaMEujBMYzMPkFSqovmb7yUhwY5vJkZfdeoD1uEjO0soqQyvEzjlocPxMOzTxesUbyWpIEiN1MxT6DgrjyMTxrrFR7mtxzIQ00je8GdvqbtNh83TMIP6j64rdMfDBH6uQvQynU9ayRE02QzYJmN4Q7SHtxJtAoj+tGV5cePUrwoHdABamV\/5p8W8Tp+Q9CLVdpd3wiqish1mPLuTl5J\/KvDppNu2n2Cnz8VawyKCWIggJ\/5oczM63cncfIR9R2siZpgYKrInn3qqOcIcUlexUCqEdDJdn4qEN+xgCwT2fapsDsgGcj99BWdJDsUca87w4FyFm5ejMbEIdPZf30aCh9myIMs9sGFuU3sRFsjSj7dRXk6Yo0j0N9SJzFZ4scTaLZh+j2xJCwQECoO8SiWkeN5cr3e76w5dPAJVmHoXlHWtLJtrClxOUNghDrcBcqSi9FGE5ZVK4BGDkXdP7qbFH3mh\/Rcw7m4DSUAtfyS3tqtZd3ewE2Wdgp7DhgV5VB8jIu4WDIbnZbcDh7aVUDOcicconwMI56Jowx2kAFZQ5AS9YQ3wo0dEaNA+lYuy8nVdpkYkelXHgogBZPmSojDeadVnvGvS\/QRYg+H\/J+Mn1wTQbsqNjAXK5Qe5YkvmU\/t8gJs8VyBhNF1Z291uTpcikMG4v6B3+C\/tfRIFoV1X1jB\/kRdQ3jApRdojPXB6DRvPTvptoKn8UVdcRDzlUbla\/Hwvm+498iwIeCT8jtimfkahhei3v0NzcF+UUrhBHC4ceIS2HcPrkNhOafjDVmKEreR+WZcH8nYNewVHU5DStfkWgJ6hQCGlOOgv\/l7pfkL13db02S\/\/XA2ZZ2xnVK569O9epWmoy8fJvh3skomW53lTSi7A+8X34FG\/DhpiGclXxOGB5aKx49lP9JBoYwUbHMg==","iv":"b3882172c7b1e99550581f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