Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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","iv":"adc6c273bed4e610597ed0ee505e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