Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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","iv":"6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