Luxury Daily
The authority in luxury news.
Nov. 23, 2024
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

Dior selects new global ambassador

May 15, 2024

In her first advertising effort with the house, Rosalía shows off a purse named after the late Princess Diana. Image credit: Dior Announced May 15, Spanish singer Rosalía is Dior's new global ambassador. Image credit: Dior

 

By Luxury Daily News Service

An international star is joining the family at French fashion house Dior.

Appearing in the latest Lady Dior campaign, Grammy-winning Spanish singer Rosalía is the newly-named global brand ambassador. The maison applauds the 31-year-old performer’s charisma and representation of modern womanhood in today's announcement.

Star power
Shot by American fashion photographer Collier Schorr, black-and-white debut visuals show the entertainer wearing an ensemble by creative director Maria Grazia Chiuri.

Rosalía sports an update on the Lady Dior handbag, named after the late Princess of Wales, in a move that mirrors the nature of the appointment: a contemporary match for the classic luxury label.

 

View this post on Instagram

 

A post shared by Dior Official (@dior)

Born Rosalia Vila Tobella in Barcelona, the artist, known for her unique blending of genres, is also a songwriter, musician and producer.

According to the house, the commitment forges a connection between design and music, with the singer’s “singular essence” front and center.

Her charm, poise and identity as a symbol of contemporary femininity add to the appeal, the team says. This is not the first time that Rosalía and Dior have linked up.

Aside from multiple appearances at its recent runway presentations — the soundtrack for the Dior Cruise show in Seville, Spain featured bits from the star’s second studio album, “El Mal Querer” — Rosalía donned a custom black wool and silk dress by Ms. Chiuri at this year's Met Gala on May 6.

In line with this year’s historical emphasis (see story), a sculpted bustier, long tailcoat and netted headpiece by British milliner Stephen Jones evoked archival looks. The process behind the look is detailed on Dior’s social pages.

Posts reveal the atelier crafting techniques that make possible the haute couture so often spotted on consumers’ favorite celebrities. Rosalía herself has a sizable digital audience.

On Instagram, she boasts 27.7 million followers — on X, formerly known as Twitter, she has 4.8 million. These eyes are now on Dior as she comes aboard to represent the brand.

 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
VIDEOS
More Videos

MORE IN Commerce
Ferrari, Chivas Regal forge multiyear partnership
Baccarat pulls incoming CEO from Printemps
Mytheresa releases quarterly results, reaches record high AOV
Kering slots new CEOs in at Saint Laurent, Balenciaga
Dior welcomes first beauty boutique in North America
Trinity Investments acquires The Standard, London



RECENT ARTICLES
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire

Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos