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June 4, 2025
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Retail

IWC Schaffhausen opens new flagship on Madison Avenue

May 10, 2024

An atelier resides within full view of the timepiece showroom. Image credit: IWC Schaffhausen The Swiss watchmaker's retail space features an atelier and on-site product testing lab. Image credit: IWC Schaffhausen

 

By Luxury Daily News Service

Swiss watchmaker IWC Schaffhausen is shifting gears in the Big Apple.

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  1. LVMH, Dior sign Paralympic champion Pauline Déroulède to ambassador deal
  2. Dior confirms Jonathan Anderson as sole creative director
  3. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  4. Patek Philippe inaugurates San Francisco boutique
  5. Roberto Coin brings in Hollywood heavyweight for global campaign
  6. Beachy takeover from Le Bon Marché stocks luxury exclusives
  7. Ferrari introduces new dealership design
  8. The power of affiliate marketing for luxury brand growth in America
  9. New marketing chief takes reins at Equinox
  10. Hermès renovates Four Seasons Macau store
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