Travel and hospitality
May 16, 2024
The company is bringing together a sense of heritage and modernity for its refresh. Image credit: Jumeirah
By Emily Iris Degn
Hospitality brand Jumeirah is refreshing its visual identity, recently taking to the famed Burj Al Arab property in Dubai for the reveal.
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","iv":"c1e4b6eefaf9c845c5fb5a44cc58314b","s":"27a6b0a5a5cb1222"}
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