Multichannel
April 17, 2012
By Tricia Carr
Italian fashion house Gucci is marketing its vehicle design collaboration with Fiat using five short films that were live-streamed on a microsite during an event.
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","iv":"45d496bb8da52514d0393849a3c01954","s":"a023b67c32f71e11"}
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