Fragrance and personal care
May 2, 2024
Nearly half of affluent respondents prefer purchasing personal care items online. Image credit: 2 Visions
By Zach James
The latest findings from South Carolina-based business consultancy 2 Visions showcase shifting consumer behaviors within the fragrance and beauty market.
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