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Mobile

Purchases via iPad worth 20pc more than average mobile buy: Kenneth Cole exec

September 3, 2010

Kenneth Cole's mobile-optimized Web site

 

By Peter Finocchiaro

NEW YORK – Consumers buying items via iPads spend an average of up to 20 percent more per purchase than other mobile shoppers, according to a Kenneth Cole Productions executive at the Mobile Marketing Summit: Holiday Focus 2010.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  3. Dior goes for gold with flashy J'adore campaign
  4. Stuart Weitzman names Kim Kardashian as global ambassador
  5. Neiman Marcus honors Brunello Cucinelli as part of new awards launch
  6. Day's wrap: Tao Group, Henley & Partners, Dolce & Gabbana and Accor
  7. Dolce & Gabbana unites men, makeup in new marketing effort
  8. Louis Vuitton joins Discord
  9. Global millionaire count to increase significantly by 2027: Agility
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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