Luxury Daily
The authority in luxury news.
Nov. 27, 2024
  1. Frette launches product collaboration with Portrait Milano
  2. New study from Cunard points to cognitive benefits of slow travel
  3. L’École School of Jewelry Arts organizes 'Paris, City of Pearls' exhibition
  4. Luxury Unfiltered: How empathy can save the luxury industry
  5. Stuart Weitzman appoints first men’s global brand ambassador
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. Saks reveals festive window displays
  8. Dotdash Meredith, Ipsos release new luxury consumer insights at Cannes Lions
  9. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  10. Charli XCX named Valentino Beauty ambassador
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Harrods employs consistent digital efforts to market wedding e-boutique

April 16, 2012

 

By Tricia Carr

Harrods, Four Seasons Hotels and Estée Lauder are using wedding-themed email and online campaigns to market products and services and experts agree that wedding-related marketing efforts can help a luxury brand reach a large audience made of affluent and aspirational consumers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Frette launches product collaboration with Portrait Milano
  2. New study from Cunard points to cognitive benefits of slow travel
  3. L’École School of Jewelry Arts organizes 'Paris, City of Pearls' exhibition
  4. Luxury Unfiltered: How empathy can save the luxury industry
  5. Stuart Weitzman appoints first men’s global brand ambassador
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. Saks reveals festive window displays
  8. Dotdash Meredith, Ipsos release new luxury consumer insights at Cannes Lions
  9. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  10. Charli XCX named Valentino Beauty ambassador
VIDEOS
More Videos

MORE IN Multichannel
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
First-ever global Zacapa campaign hits billboards, broadcasts this month
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?
Dior goes full throttle in Kim Jones-designed gaming debut



RECENT ARTICLES
Follow @LuxuryDaily for the latest in luxury news
Happy Thanksgiving!
Luxury Unfiltered: How empathy can save the luxury industry

New study from Cunard points to cognitive benefits of slow travel
Frette launches product collaboration with Portrait Milano
Saks reveals festive window displays