Research
April 26, 2024
U.S. luxury consumers are led by emotion more frequently than function when buying high-end goods, according to a new report from YouGov. Image credit: Burberry
By Emily Iris Degn
Based on revelations from market researcher YouGov, high-end product purchase intent among those in the United States is rising.
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","iv":"485610607a4221e20b3b2ce9fadf8dac","s":"f49f20be9ed221ff"}
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