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May 10, 2025
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Apparel and accessories

OOH marketing from Zegna uplifts legacy in Milan

April 22, 2024

To promote a new release with Italian book publisher Rizzoli, Zegna is bringing billboard ads, themed newsstands, retail takeovers and more to city streets during the 56th-edition Salone del Mobile event. Image credit: Zegna “Born in Oasi Zegna” advertisements celebrated the luxury brand's heritage during Milan Design Week this month. Image credit: Zegna

 

By Amirah Keaton

Italian menswear brand Zegna is promoting a new literary release.

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  1. The Langham, Lucid Air bring custom house cars to NYC, LA
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