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Dec. 11, 2024
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Apparel and accessories

OOH marketing from Zegna uplifts legacy in Milan

April 22, 2024

To promote a new release with Italian book publisher Rizzoli, Zegna is bringing billboard ads, themed newsstands, retail takeovers and more to city streets during the 56th-edition Salone del Mobile event. Image credit: Zegna “Born in Oasi Zegna” advertisements celebrated the luxury brand's heritage during Milan Design Week this month. Image credit: Zegna

 

By Amirah Keaton

Italian menswear brand Zegna is promoting a new literary release.

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  1. Luxury Unfiltered: When brands fall spectacularly short on client service
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  3. Moncler stocks exclusives at new flagship in London
  4. Versace Eyewear campaign heralds style, self-expression
  5. LVMH Recherche announces partnership with Integrated Biosciences
  6. Samaritaine debuts festive ‘Winter Garden’ installations
  7. The 1916 Company recruits basketball player Tyrese Maxey
  8. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  9. In search of cachet, luxury brands double down on Design Miami
  10. BMW, Kith unveil special-edition XM SUV
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