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Nov. 21, 2024
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Fragrance and personal care

Jo Malone goes antiquing for Scented Mementos campaign

April 9, 2024

Quirky characters showcase their finds at an antique market in the campaign, including Jo Malone scents. Image credit: Jo Malone Quirky characters showcase their finds, including Jo Malone scents, at an antique market in the campaign. Image credit: Jo Malone

 

By Emily Iris Degn

British luxury fragrance brand Jo Malone is exploring a familiar space with a whimsical touch.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Women now represent 13pc of global billionaire class: Altrata
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  10. Dolce & Gabbana, Skims release limited-edition collection
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