Multichannel
April 12, 2012
By Tricia Carr
Sephora is strengthening its position in the mobile space by not only revamping the company’s mobile site and iPhone application for a better consumer experience, but also deploying more in-store iPad kiosks to drive sales.
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J9oV6KNwOoPsV5AXACAxkoX+F6MhyUM362tmtTAwuuX\/vvPzer1O1\/uQDoIM9hsAYBxn65ySz2xUqdtKZKBIlJQ1pg0iPRpUFIApHxMXB6J7eN61Kuh6YWH\/XD6JlWfssOBXrKzvztho6Y4rEjbgcsU9c\/NymqesUdS6DIxI\/rxKCdHEFb8ADm\/E3RTcYBMc4H\/kyjhBlC2tOESvaTJWuOWhJbA1qsm3SPQEH6OHmVFSJZijJk6iV0MakkDm4lQlWkHqaXMPACeKEXWZHpgbmojuHrZwOJLUMHyZLB\/ybn8RKyYDEZAfz98o7myUd8SFW\/6k\/urkhxCt4Lh739Hz0omJvtQTsL2UASMLavmIkc7+o+QynnW5+cAUuXVxh5BV4Rn2MwXLmfnC3qB+KeYndzO694PtBYeiCX9jd+wBm2KBj1y52HLskjTB0YG4WkXNt+RMG6rmSu5ZeGUFxgn5Zwl\/jIjUDBv\/zkJXqQK2E0guKp+XSX2V8pTk35YOApcDK+H9Czncef0cgX882vcsAWLY1\/624\/z3en3VkoJePKM4lUPs2KCoS8ja6ex3R8fAtmrxrn9vWfq23VAQh+JciVQ5TDSVEuG1E6Bwv5xD9T9EUWkkPOl9WhKzYW9ZocJpMAtDDcAyZhBBGskFi\/XDJOwvYiC0zE4yZFmzrqWTPYqwqFynRd6nosG6aMLIzBc1hS4KJEJkgKXHO7vX2ezpeEfhflDfggmVFAyQTzmcqZPvF+hMFk+GgllHTPDF6cHq5SXrPRrLZxeZ2cqiOJKxoVZfaRvLhyiwDpLO1hTQKXpOIoSLNN5MekV+FckMnU+gmhyd9d27mISd4U+WaI5Nj\/K6QILp7HfuLH4Wi5HZdvM+hpBz+vVkGqkqf6TGhtkgAf9kzovsC35UzFRhD29PTytZqiLIbtKg9HtqbbFWv972wIVzMTrYnuwav8BB8e3ZavBAMGv7\/VKVmh9h8v7dpnXamI+Tg+qKUORit4S5N6Gde4sO+lkQbIfPWchKSfBr3r4ivQUGRuUpppzY\/0SVpThraHxD5UARR3bg1EGN2r6CK3RHQJ3i1XbHIrZWGUrAXqNonYSxriUiWJskkRnVJtAB0ZPlu+l09XSliwzeLYqUH+WqtE4N\/Icz0IA0Uy3GYv+Z9W+C3rpWjoQbtVc05EAGD1rzOkCnWM9oE30neWPamAj0TihgJYi29Ny7fPBb47w7imYha4XMcv8LuuvfCV9Qk41h\/kIGRpXg3gseUxqluEG04p4vMpcqrRsbemDKioJtjMhysnqIr4wV\/HKxZJcr0Rx6EJMphZxN+1ylEP7oBT3aTRUTMyjhlgS6VzsX9spH4BeYYI6u6Ds6Bd0cKWOfnx2MRhprdOyFK3icB4x6s90bd3c9CMJqYpjWTm72z++nAmh90tvexP9ToKXjysDuyfSKZJF5nXqY4+xuBpHVgjYMpEIjP7iVJEmr04pjHGFGdCEe1kSkLO63WQLcIqf8Wh3C54ZLikobBm57cMFTDa2\/JUiG\/I3xjzXSbH8\/s+I00Um4\/pLgDKQeLfxL1sXwAYxHBkHfjlgfGYxnR0id7WUcf0aAd1khN\/jdGMvCcueedG3lMQ+K34AcynrkQJwEdOaxqCv1saJ2JLwekNGHP\/lRBuYpZzVCJYwE1KYjNlqOlj1rBQIUqKacYr1s9ljg6wxo3Q4Xx8+VVBRJ5NruqXyv7hU32CZJpFG0myeQjYQHV7+vpEI6pX600QJ\/8Svl7UOr4wyh0Q\/+3Ukq1E3gCEXjGa8IFLftE7ZmtsHIiSVU4TY+oVbErRFEX+bT7oGfyNyjCtspbBPxGopAyDg7P9f9Wg5kE7M02SAt38JiaUyZf4W4ymTH\/zJ+\/T24VAwjbdv+DcfyWTbGOv3ZLbD3Rrx48qTn3PBjrY3siguxcQI\/9h8hYasTDDoK+aGtLOALQzEjn\/otdAWBPmKeL9g5LIStDtjeNI\/Y8AZ\/wk5jwkGUXxdrs3Sf7sVPiNe7TW5dGPbiOMTeicaRv1og7RmVVeOGkIleFTLgqt\/G8LR5ziE6iEBjlloQ\/CEFlVgPYkUsWlvL9lFBCidkXh34j48BP3lAdsUG4eJRUde0yiaC5gEaN473XtoVIxhFEG4KLMvWpp5mZjSYYB7wUmBi7YFrwLLYyldt4Jfo4x9rBbIRFlE\/9g9tl\/YmTHJr4c70JMQPhrwUtItYRS687uuu2iWjNZ7Uf1yWer7HBLPcNl5yMcavLN+0EBr4P3QhWEoYqbTxMeCKnqz5\/MjNZ5TwvEgxXHxikyJI97MU8tJGuJSbLHDmXULCGthVHVMCw9eIUYtO3H\/p\/xx8TzdZBt38+hczybTwtN7OMTp31S8X3nSlPJo2oCVnH1gMxm30iXvmaVmftG6ghEmI4xDWbokPb4dpM32denHSmE1D9B4KTIq+Vl+zYxZEYIZXhRUxbZBFX6Y7fmlT4WXojtLYixK8JM8bmeACrZ1AgIJ8\/focBrmLfXTDia\/nh31CuGhSNAargS2zp0Uf8dJccVR\/Ak2OwG1U9Smzm7uUyLGbtrrEukN+hMH+6gE83dvXmCaN4lVx5KwQLGvkt3I0RNJcJhEcTWOI7oRwwfhYO9HkzY8UODaQkShC+4XidXSvjCQViRJjVVY59UeTek2QSbCN2HwQ\/Wpw4G7SL5Pi6lr9qjFhnwM9dij1+vOdJ+a2Cp2WynaDopxK6sP5qlw2xTGk544zAkXz3o\/Re2+fSvLEf3YqAD4E9\/dPiwMFHxD9Vj296ja7J4XJT4\/jk5d9FiMgOkRITLra4xGF0kf1GApkuPS2uHewJ+EoZOqw7D9zFPRLIvzwxfbbCqAkFaMBuP18l9BAh5bIZS\/SIrDZ4yrqqjBegsw+7cu9U5O8FM752LYgh8JniEnCBoBk2DMEXpU7p0rwPFjQD\/JjindKQlzCC5u6Eh5eN46yJXelnEoNBsuCIfaF6MhdfjnVShm\/KNUmP2JHPeaqUJD59G56gMZMohssbX6aPwvzC1OF3XvnfSMe722IECXWyg59fgFA1+CycXI4zBch08peda4ifnyJkyB8zOR\/rbWijDWerGxJl\/JPxRuCbahZ70kpBOJNji51Om1WasiPzizpORtAXvKO25aWj2kFI6SbxZ1wxsZ\/c4Er0aaeSuA+Lx3Yt96KfyweoAa5\/aGnIotMWP9iI6IWENUeWGXVX47oWB4lTciOzpj9jQCviejdVFTefkmBZ+ZR3jR6XYPaQVhHVLV7O0RVB5kIqlieNbXugEVPOGCfZZB+fTTbJoSm8uZPIK5PEY7WmUQwNHlcaWI7EeN2iKOLZcKron0aq\/WHHlL3C0tGETl1hYsaGrhu9MvznSl7T42sZITNc2cTz\/u7lcvsxnnNwfg4J+Q1rOQTbe20eBoWRylcBBXUewDC5gxxqmyfNjGczKAwCblm\/+ge5W75\/8Z7j49mz24lRaVQCDHbMGjrutcYs1IJCtYWoMiWimwPBPpy0x8HxplLWV2eCtioPNMj0cOJ2GzMlvqV1opIZKE6sGxul20QvBjJWg3OiVRo9bD76maLvmdtjJ6tHgI4+R6c1EWrlTIxMAqLPAf3Mgc6DA9INsP+YRsx6dqjZQMNcOB1ktTdP0Ip29PguZymEd9qhngwbvY49hPnSVBj77WczxoVK6LRYvIF3C+CjZ6xpnifSzqy5fm\/BV4AVviOCyZrGNgXTDNwAg1tMtEdudEmsrFtZGdhah4JvXysan+GTAmJVjAAypyXxb170dv1WOOrjAa+W7FzlxNBWUSmuwobqOoRp+3FZaVtMX5Kw3G2nbb39vNmGY1nzC+pWIe2l8kwko3VyJKvY9OB355E4dQWP5vh\/1UO8rp3x1OtDIFkTTHPc0oIwdjNkQE4LEO1DCwyHEjxn77BBtO5cNn7Tnh0n9Z43iyejozfQ5K8FI3EOwOJ1HU2LO7GoswGHAfRn7v\/oiyGCU1C906wijScGmds87kJ\/mX4BlGT9O8yJFBG7Z6ZSuu9H1ae2BrwTgrd5rbX42vzrP4uV7FGzn25ju5NTRMnGsLA==","iv":"ba7bf30416af65e045eb06a837f6c584","s":"8793c05c664c08cf"}
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