Luxury Daily
The authority in luxury news.
Nov. 23, 2024
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Luxury seen positively by 84pc of affluent Americans: Ipsos

March 29, 2024

The webinar dove into in-house research, pulling out strategies for luxury marketers that could help them appeal to even the most cynical affluent Americans. Image credit: Ipsos The webinar dove into in-house research, pulling out strategies for luxury marketers that could help them appeal to even the most cynical affluent Americans. Image credit: Ipsos

 

By Emily Iris Degn

Research firm Ipsos recently outlined the attitudes that wealthy American consumers have toward the high-end sector.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
Lanvin official outfitter of AS Monaco basketball team
Off the Cuff: A Q&A with Vestiaire Collective’s Samina Virk
Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
Values-based banking: A simple solution to improve sustainability



RECENT ARTICLES
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire

Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos