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Dior aims at Chinese luxury market via online magazine

April 11, 2012

 

By Tricia Carr

French fashion house Christian Dior is taking aim at the Asian luxury market with a third edition of its online magazine that will be published in Mandarin and released during the week that the brand is presenting its haute couture collection for the first time in Shanghai.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  4. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  5. Audemars Piguet unveils collaboration with artist Kaws
  6. Mytheresa releases quarterly results, reaches record high AOV
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Pomellato reveals exclusive residency at Bergdorf Goodman
  9. Kering slots new CEOs in at Saint Laurent, Balenciaga
  10. Dolce & Gabbana, Skims release limited-edition collection
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Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
Mytheresa releases quarterly results, reaches record high AOV

Audemars Piguet unveils collaboration with artist Kaws
‘Copy Nothing’ campaign defines next era at Jaguar
Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury