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May 14, 2025
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Jewelry

Chanel goes intergenerational for Première Édition Originale revival

March 13, 2024

Though both talents in the campaign are under 30, notes of heritage reels in older consumer segments. Image credit: Chanel Though both talents in the campaign are under 30, notes of heritage reel in older consumers. Image credit: Chanel

 

By Emily Iris Degn

French fashion house Chanel is tapping a legacy talent and a K-pop star for the reissue of its first-ever watch.

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  1. Burberry honors roots, presents spring collection at Highgrove Gardens
  2. Diageo to serve as spirits sponsor of FIFA World Cup 2026
  3. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  4. With ‘Worn for Generations,’ Belstaff embraces close bonds
  5. JLR reports flattened annual revenues, high profits
  6. Follow @LuxuryDaily for the latest in luxury news
  7. Positive Luxury launches supplier recognition program
  8. United Airlines reveals new international business class suites
  9. Assouline debuts home fragrance, decor collection
  10. Rimowa opens New Bond Street flagship
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