Jewelry
March 13, 2024
Though both talents in the campaign are under 30, notes of heritage reel in older consumers. Image credit: Chanel
By Emily Iris Degn
French fashion house Chanel is tapping a legacy talent and a K-pop star for the reissue of its first-ever watch.
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","iv":"9e75903cb722981e80a87a1adf511820","s":"f73d9fa71b148b66"}
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