Jewelry
March 13, 2024
Though both talents in the campaign are under 30, notes of heritage reel in older consumers. Image credit: Chanel
By Emily Iris Degn
French fashion house Chanel is tapping a legacy talent and a K-pop star for the reissue of its first-ever watch.
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