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Nov. 23, 2024
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Food and beverage

Responsible drinking campaign enters Diageo into dialogue with young spenders

March 8, 2024

The campaign is exclusive to the APAC market. Image credit: Diageo The campaign is exclusive to the APAC market. Image credit: Diageo

 

By Zach James

British spirits distributor Diageo has its eyes set on the Asia Pacific market.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
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