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Internet

Barneys, Mandarin Oriental tap social media for Mother’s Day contest

April 10, 2012

 

By Tricia Carr

Barneys New York and Mandarin Oriental are tapping Facebook to market a new contest that gives a mother-daughter pair the chance to win a brand-oriented getaway package that will hopefully draw awareness to the retailer's products and the hotel's spa services.

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
  10. MGallery Collection wins Grand Prize for luxury tourism
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