Fragrance and personal care
February 15, 2024
Kyra's State of Beauty 2023 Report suggests that the appeal of luxury scents remains higher among younger consumers than that of high-end cosmetics. Image credit: Kyra Media
By Amirah Keaton
Young consumers are continuing to use perfume as an entry point to prestige beauty.
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","iv":"5b70e5d2f340f57a5dd07d955eb53e95","s":"fa370c00916136b1"}
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