Healthcare
January 10, 2024
The firm has released its first "Superhuman" report, reviewing how health, wellness and tech have progressed worldwide. Image credit: Havas
By Zach James
The personal healthcare industry is in the midst of a shift toward a customer-centric, tech-forward ideal, according to findings by global communications network Havas.
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","iv":"d55a98cc22bde77813045bfc9e6f8b73","s":"b96fb6f011536099"}
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