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Nov. 24, 2024
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Commerce

Tag Heuer casts Chinese actor Liu Haoran in brand ambassador role

January 5, 2024

The performer has a massive presence in his home country. Image credit: Tag Heuer The performer has a massive presence in his home country, sporting nearly 32 million fans on Chinese social media site Weibo. Image credit: Tag Heuer

 

By Luxury Daily News Service

Swiss watchmaker Tag Heuer is naming a new celebrity representative.

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  1. Roche Bobois furnishes boutique resort in Turks and Caicos
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Gucci channels spirit of giving
  5. Vestiaire Collective partners with influencers to combat fast fashion
  6. Authentic announces Barneys New York Residences in Tulum
  7. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
  8. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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Roche Bobois furnishes boutique resort in Turks and Caicos