Fragrance and personal care
January 4, 2024
Trends that a rising and powerful customer base loves show up in the advertisement, such as individuality and playfulness. Image credit: Chanel
By Emily Iris Degn
French fashion house Chanel’s latest perfume campaign puts a powerful consumer demographic at its core.
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","iv":"216f797a9f977ae086cd6879aa15a0a0","s":"9c6ee720491c02e6"}
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