Marketing
December 26, 2023
An AI-generated campaign video from the luxury resale platform helped viewers envision what fast fashion clothing landfills could look like at the center of major cities worldwide. Image credit: Vestiaire Collective
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
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","iv":"861701d9b51f6a2860ef948b09f1224b","s":"bd6e0f9966b151cd"}
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