Multichannel
April 3, 2012
By Rachel Lamb
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
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","iv":"6bd8433702252a20a14cedf1fba5e09b","s":"9de5af92e105c702"}
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