Travel and hospitality
December 12, 2023
Switzerland's national airline is launching “LXmas With You,” a holiday initiative with several digital twists. Image credit: Swiss Air
By Zach James
Swiss Air is ringing in the holidays with a marketing revamp.
{"ct":"FP62FPVO2vh9EcIXLWZVfq4RsbabSloJgSSCzRg\/QCP60Jfqeh31JfA4fCMaJWVN\/c7QhfeqOVKuN0XiXvCpaXXqClzwCS+0v5seS+1ZTcxH7xj3uUYwfjr8B3hv4OqcqD+VhlrnDQXRkE+lZXV1uNHHPWDv8gMtiuMPp9uY5iZtUl9qqnpcQ1qSZT92s02xb\/yJZKCPCgdQvpx+pUovFJCELxvBzQhgzCqB5jf\/kf1DEoY7w9aoGn2jNuRx1\/LSKJIrdknZlWdEUFQEYj6gd\/+vMWH28N+ekJ5lhoSltdvUfKOeEcKkegAle0ABlctEYI68YDp\/jPtg4Wgk1TBO1\/WtuBFAITmZvP6fqfbmz3\/CN0NSPamj\/RCCnYi370xdnMvnKLPBgCCXAkwFpQ2QW2Nq5RrE\/ABMvdAxvkp4TnszolwXnl0hSKwu5iclRXWd3qYhh1WlksU5qMtS20i6CmUpgWlUmxQ6AhSb3mrhzG5aVe+XvI5dZNNUynMbDq6caBW+H7aEgc+ck5lPLxqSARgjjVuI3YjXH2rhjZ7wBhMpEPn7gDn1KfWvPL3DiaW9+nRJ3Yye3+3iG97viXIbbXiSKmj010Z2AnTuJTP0gQizvNCF4A3hoWPsXiYWtJG5s+JEix4jBdWYmCc01G5wk7OohOvK2kmWebeLZRCbOaEhjdsB4cX0P2+P0HMfSXPK2Vw32VwRv1u0OmaHFHj+TZNP3nTIU6GD7yktBOV5ZNq0KVa\/FiuxWT04P+C7+goGinyJUgASackqHx1kOGMLASSLhy5oNppi8dfM3Xhtxf3I99cS+iPq5vJVADazIxoj1O9YQ\/B3TpOwe2LEJwARM53ThaE6RbIikqLZuloudduuitC9kCXTSHL\/IqO61jzJbYYytGo7sRSNlCFURbFPjf5VHAiMm7eY47M+sk3VNlzAPStIIPq7CwNvnEoFngySsihA0UQ7GWaBoT6ICq7vQkCPVYB0r4AmOb\/5MxNISVSntxnd0ewjvbwR\/fbhXi42LrsWHSM1Y6jAWurPzbcOYehQqBynQQvdlTa9fDm5uKHi\/sfAnioDeb9PJwj51JayvX4LmfdT4MszQDSbgszko8KUFiINSOyo8LnEA3FdMHp4VdV4XtSv7eKs5FbMGSDrX6\/kNTuFxuB2gRCZ+XryWTsR8BOBQJaroJD2L9k9pnRkdfrbVkh460vT9EY3jQMF+rLQSjUwe2DC2KxWl8bP0uXa17xn7xgNYA66IBjHaI\/oyEIL8LoiLrOz5ioEQS3m+m50eXUtpJxgrI8t8KG8mfNgGyqwGeqp9te9WyTyhyww6U7t5x2ZCIoe\/iSqcdAvz1I2BEovA+IT52kCuZ\/BoX3D8Y\/eZK\/u79PJXM1bPTrxIGhdV6qnNqSkUCuMwqo1x1ZT0TDEKtCXdsxGtm8tJBqABdz9E\/N0HY62sLjQsbxx3Z+yH5fz0z88nut7B9foCrH9ik59QEKET7evOTBSVeKRFF8jX28GIjProsFjDv7pQhz6KJu45TJkvQboK5f1cKeUlde1l9Zr\/FDnyFwTBvpzpjGdDyjS8fMd+IBCst2qZXd3QUirb6VtyrbUvfPw8rVdSWT7w5V4uUBcpjLO7ewSOjGXtCB\/muvCBQcJ8bxCMPXMsr\/cFtXfC1zf6PQhs4OJM9N3lY+jXeRELmp9ifjVp6\/TLBlWtD3bLtBnowzEzuPrHD4vn1c78tLTyOoxlBK6F6tusL2imwgCPoMCHc3yllE2A4n6L5o\/xqHMv7uZ1LEF22JwweO3+oWzYrSDJRL10pqBYtgx7JxYkoyDAafL4LTUcnk1cNT07A+ipE8mRf\/u8XrfVRbNTPf6PUNQEm1NpNbVB9OEMaGTmx3u3iRQm3s9D9K9oJgdl9\/XMtLkIznZu2zg+t84\/+rY+QnBfy4vZot0RKDDceuSJQhOOq5i7QdSx30ksk\/G26g8axEn+eDawN8oyKaT\/hnWTjqHAfQUEo5udFCCOzswnsg3kCVpPkGJKNaPx9L+4UuB5o\/cNj7Hc8Hh3qDDwi406PNXwda1ikMOKK\/ChKAXYoqTdzK\/BZY9jsXF6s+uFEi7529oaXJ0H1b71qzLi0bf6BJJNYQB0uyULooivfPSSp9R2afeyDH+9KqQuLYBoICiSQX6YcfLFGd+XbKzXsxPEOSMzuIici4TnSLsK7tD8ikWpjUswNSnuf8rGWHqvmO1LNf+gZQ1e6N4R8iNjubYb2Cr\/wJqh9PiEgCF28k0XibfYr8oFsLGbVWNmMRiYd+HufRMmRPOqD+YDWEPouF8e8+MPmOEaz27GYEwXlYdiquKq50dFr1w\/NKlrWeK4OKs73mviOMxLRdseuuDltqWyq+emTGMlDQCXRh3D5mwpfxl7vjhu7emnXNvxOq7Eks98NYBlc0Wp9RnqGzxZseU2J6N5cdz5SpoU6EunHxY3S48Taw\/KZYKQSknyKPXH2zmcHhxcm8mGdlzODhjy0lbAp\/pzFqqGL+Tn0gEd5hETrs1+6UU3qU1So9eX2Gj3QLXU++dXm7RvO3KieFk5jnZA6NI+2b1xWbBAGi5kpxQn\/q+HoxJtQRwqXVYMudplBxZHwnYKJJv5i8w3jLadvDyox+796G0rJbIW1L3QPmLrl4CikLxXk+byCLi1kiYjplOwgyzreYC8c5H6+NBMqJd5WL4tlrLAnGaATT5AbOflE0sG1ONlt7SbuxvsNbwl6Lo6N5nCFVHXJTO90aQhXfbEOi6zAYqSl9\/oPeNY8vHRXjglN20nt8cYx+1GkpHXcfUh7PlHfrNeqE6zSp1RvxxdlTWXYLHwKDDiiNfkZNAI\/oJ69+lsk7F+KuBH4Afofle38rNQuLO1h\/5U+W3QROhCgeo1lBAw2V0epXiEwZ9eifQIYmNSHoxTCHPiZzdjhoKG8CSDsIECqxfQ1kRNmC6GcTHzOmufxvb8ztC8vhb9KsHCyZMTICJh1wajHV\/iruH6Kr0cUY1\/nmZZvSO6Icz3s+njKjGV11kaWTL3+gdk42Lh0lGwRTXDpKIGS0OI5Y+jKNjxATMjWsTIoT5Z1371H6DIAFjX3E7ku0ib54kFdKuaGhaAZXZuuDZDUHPVlPc1QOMsYYfW58NrRG991AXzlmdMTOypvklRlWVeDZ\/\/uzdNJbeC8IeEr2tOCSbrM8fdD0IYN0fqe3fN0LYRCAZq\/cgMDFsFdcji+h70JnVC0leEqdIHx02eW7IldjQpA5XvmLD7VdErTFu+XjxJ7ycZvjG4kVwHuHEYiVwyV8I5rZ03uejIomP\/+Ek9RhcHTGwWqBbabayaFi7WWMjKqnRMp28FIZJaPwBWwB4V0rTG74fwmR7XbFRdjkNxj4Ex9qFufvqFWiZGt3ykKAxmf3qutoKzDeicjkdTnpD8i\/YIwfwau7GjsxVi\/RdaKRjglH7RkQFqWbico+Sx6IhqbCEmRXph9Jqy8P\/wbqy0S25t27CX7BlewUAPeda0UUOHtrNUzsBC4kB0nIwVZpRwParTWejlXdpADOeNvogAqWJnl0EW8f36s9XychSsrvpqXpWuJLFaEBlmyEgA+62sJRP\/admzlFT5uete6mXJNFYgAB\/8NCecEPBvlz7\/ONmGGSrg1lF6VnEhAryeXqTD4G+Q8RLwM36jaLrXpdAC6g2PXc1LLDvDKGXYSU5PUl+RNd7ovCMHmATw+elezmkFIDUoorP2bHZlGPA7dYXIgYejYwFMtkfliL03mx0ELDuMlFUBTzysvlvM7\/G\/krS8seGeSnRL+z7UwPw1J5y40gB6frJm\/cM8dCinU2w2ZHsmmU7U+SDpjJmMrFWOHIOfhJB6B2+mrdyR3LWSwgFJoREwYh21MW2y2zkz4akxlZm84RMihxsbUntoVroz0RLTdR5pKEGf1ZSwqr0qRm7iytAZ6Kef7wJxeedleDTOGiDw3ez3FFWrxMwdnef3OxMUGuwhnrHgK4j2gvlFPmdrBQ4tY1EUCzxE++bzRW2IE+xjKven9dob0PpLQaU+wpYn7RcBNTYNYSQZ8yjsuKNHu26+Yj6YJwCIBunpgeqYnAhmy6wLSLJahfNpO85osyIoW2XNddPltegdtny+leWUISUdPC9dAi26mJFqxYaQ\/jAvTcqlKTDB755vT0bnvZRlRsKlkjIOqrOe1Eb9ZCi\/ufUS2Vec+o057t3AxPg5VBZqRyMZqKzPga+oZlcsu+y3Dvu+dn7OoorOJndqbRKqK7Xzm4IJeIXVejiIziSiypbwGJ\/Ibo4moPTkggXAl2n9xZ9iQjOfrPtZwWDt4QiA1RTSoOD3aMtcC5kLCmfqRDLNNa\/UYCqypWVmlFHRJz3JrU60pag4D27x1t6OB75Mv\/c24YiTka0A88k1imqb5Bi92W2iIfPBW6UvdWdjAlfBuVa+iRvLjgnZWqgn+6Jgf8GgYTHdQt8aGoKuKW667mrojhqpu3ibaQO+FCOyyoegJoJDTqEjgnvRpkqmpVdMwjADijXndrQWsjUqNcojqfV0ly\/KFYTtpP\/fzQ9r3lIW4UMF0fSvFg\/4TfRajPr1EMw\/0rYlCJmnADRNNXp86YMoehD2D+Q0G6NJpWOrPIXrg4zIKjtwkwYZ7xMgQUJRvY74iQmioxlwK+0afi3e7SLfu2\/2ptztgsK7K9O1TzJBN5ByQBu5B1uCDRjTgPD0njl9nX8p7e4FJyPmoKHpt+57tO1fNzXKfBxRsDTqDjMINjQmWz+OpbuEFrHi0a5kUfPXzmpyxgi39FP+9PbEugTOOxJA14cTiyvUB3dUrct4aejnqU7x7P2lU2e1NxuuVVOLsGjRi4Wuq0iFCN7z+tsbK0erGl6GNxyaBRqZ\/JANGvuKQfT1DIHnBRO42MaDToumSYwIR9DuW0kVP+99nYzdzL2wFHWqGbZRnO6R8sW4xf6GFEr0yK8JhX7qX9poA+3HTUar61PqW3w1MT\/XAG8upkrSnUW6zoHnsXyNSwFmdjO0E8kPlB8IJi0QPUOhydd902gdaz+Z5E8Kh5j5cqI96vcU7TZYwOw808kGT9WjTPqTvcr2Hx4MWHARBrwi79i2Aq7lO0TXgqccALJl\/GxPY98dv+3X02s9wbxNbPIDv+dV2ZCXlcXT4+Og9c6oJ59A66g7qxBXjensKLa5knddQ7V7rvECpjD1PDhJB3jk9TAwWSfiLdrDu3zCCp1PrtJzBxFVGuNUyze5Wu7I8WsyTGR5NYBPLOx0ZE8mWu8v28AZ10Sc5q7UDK9YgfG7RuSsciV+xQqIZv4ASq7p0KrwjfjLaheF7CeJWusbB5jjVku1VZvTiINRM6NUyEsREUQo2qOw\/Pu7JCDEnzBVKXoAY\/EFLo\/z+aYra+EJqxQOzqu27lDGWek4UFsr25Oc9yw4paXoTB3vTKyRAKs0z6SE5Edwf9Sbk8wPRKNcD5eTmT5BS4RyeawhGc14N254MMF0fXdwT\/EfIh9kXlk\/0J75NXhc+12VbcicsiLT07LEgYdC56IYScfGZOux7bVF3z7blS5k7SEB1HXe\/8rlZUK0rM5\/KIC1gRl7L6JIvLyMN6CjWfGUWnhs1LP5YYaPjn3jwK5yiM+ewRmykKV48rPlL2uXtLQ2lyt7EJTUYpukcB+VFnsb+7pBEGYNEhL5oME62Zr\/k1WE0Kb0OcWoKWOg7k4xN8gqDlp73x0p0CM+GCzIWhZn9RSd1y82\/6OEv7w42i0ELBUXq9yABnlUFonDhy4\/DOW0JCIz7GNJfILbszDcOtMgWvZOzeD5KCZXpfFD7RT62Gsi81ez1bN8uqmUbVfpOmY9CEokcd\/TiZ92fGiSVfDfXnlTlUJ5F2zVRNXAFmPnfdNya8J9VH23GXynHmdpJ37Ussb0C7PFGE33th6v8ajUiy5wwS6Svq2\/v6o\/ZdT6l6z8lm\/jvG2sNBnz4CKKq1xJaGGBQyfT+hP8lw0EU4eWjV+K4N7pfHMZMUyRyj\/zutBJ1lFcX5DS5vU22KrE0kuhVQQ8SACRHL03b4qt3HknPMWICkGAdN1L8SXMwFqny4RXXCq6Iap6hYHVQN9a5S9h42f1yDB1l4NS\/ZmOiCRFAoYIpquqGKttuU0YlNu2AiM9QY1fcC59GrZ+Vb+ENiFY4bGkeVaysu\/tnG9VWg1y0r0qI53EmZthgGVrSHYENEQz+4fP6sldKNGjqkmwrsKBHL032V+3d2eNPVg3as193wJlSj9c2nl\/UDx3piqwnIG6AjvrfFTvPIgX8RlzF4vqPr\/cEY0to6GNl1A+5Ga5uTEjdxAYuFYrwFNcy4pcUaNZvJzWayRaBsJvme7UxAe5+yTaOEK5RZqN073bUBhw\/Y3yj+rnONWE1766kxNO7iSbwx74UDlDejaOmKfGiIJ+LRtRoLvdO7\/kf\/cIhM1y9Qk1w46Icv8kU3JD7B4z0pXseDOCsGUiCUQUijU7GFZaZ8muJkVhfSEHeN1R5t+2Cu\/VyW0xg2Z+XDfMKETvYctOOdalhZhebZU\/pPAXP\/tKlDS+L9EFap39KvOeySvC0bAqjdk\/N6lpUOFzf2rJtKqfmThwhGkkw15UL6VUYrrZFupLPpJGP5KJxbP974X1PtzvILBVBsKoIfTOTwhz56NRAy1nCY+e5OCxtOaZ0SlfBx7X237u+M+dOm4tXy96QewYRVDgOB5l0ls5T2gUpZr7ZZ5Zg20EkEbcjMnoLBxxDO233TlrPSJfbzh8V8r6Jq0zV85V3coMIvk\/6xAF5DU2J1AtoKe7c2ksj5haxJ59MG4yK10ZInPJe49xR\/Dtw8uvIBSyzg9O64ML6dSHxKzKAhSScIjs2kS2naOL6KeEJEWnknc0EAuku9StyQm+s5adWXgccweIIMF\/Spt7r1yrpZU1XZYqSfoFMT4iPjVHMrYlzVGXh53LvAsdY4Ch5tXdLF+ABBzHjnbRP8h8m3Mc0Q71tzUt04VMPPex5pkiuaS7Fkm9QO8P4m3z8uejBYb2xHlso2eM8EE43GgVihPO\/z+xlY4sfcBmZRbAOJxm52MaFEx1\/loi7NedGoIv8eS1\/9svp\/Om7uCbmE0VfyUj1r5Dg+HMpUOh9r27iiUr4Fw2xJ7fYqmTYe9k47CBfrE4eO4PMKFOCUfR+zSNFXavRBD8YfvzcB0wfZWPSOt5o532DGcogprnNKqCju45+KjcifIxbLe3zfK1Lhz++CsTFTrAKrPsnEwSIS4\/FlBuFEwTTc93WypIKNk0SKPE4C5teOYbBi1AmZjHrM5GcHkTjQS\/GaFw\/DHfpS2Vn2nF3mbR3S8uU\/JIJeeCl\/pmT5Q14HDJHPVP1MDOuF+\/+p2a1Rmv4GHo6LvahKIT3OAkTYwwVlXS7lzuvbF122137mlnrGuD1F1gL5aUO6whZAymB3Klg9aGEpntuxFXe7gZKuv54zTbzctDOZ0xKXNAfmes4PluceJiRlDgdHLn2q2LEblu9Y7o2NDZzQaK7H42N8iBwvVauUj888n6GPKRmRA\/kEkmwd9lQPZf8ag5xK0Tfiw7akslEx2EbJXCXyEivx8KE8BEkZCXESv8L76USjegvJep+j8lups1TR9XhTMCnWj4F6rSGB0GtQP1HoMoq7ixYFPp6ccBrIjqI8csibELiLhlSxgJG+A4b17eS\/EPuphsUd1ij9weV929HglUUdMNj9+8CF0zAIG2mkmI4VQAVOWRxmCiVZBZNhSclscctWZGIX0NZhPguElR7T86c4PJBYcREZRYwPQvrPLRxa0+Cy8LyFjOObfrtxTJ6i9K8kDsieSHuCVJoET0cmKHYGMmWranQ52+aokT0rVcOSjNDosBBxXV\/\/Ibli9IfGTE\/MdSux9h6KhSS39ugYTo2YmijgCzhUvyCvsA\/+6W7hJccCYDgiPQCaKES0lWWNgaSeBfzmIBhmQ+DgU79ZUmoOCh2P3r\/UQYl5S98QYPC\/jL97P6ZRB5r\/PR6eas4VHLPAds0uamgFrtAyqAX86N8lzR1Bur1FZ6k84HoCSsuEVXCdIMFr7iEfSh8+LPUBnnu93aMBtkqYg2mdvvZnpHO8dGT7eM\/6AJPwDW4KApHz2oTkJq+uCj6ShXyYzIsUzdeJ1AMiO3JZ4UdgQTOTmj5qrHM58zcFvTpvmUrfn\/yuTO3alEukv3sCSjBv4MtSrroMNB2U2i9+92b5IdUMXL13RZXaE3rPBptHy9vOZgxSMCYnaeCpgzL8FyOk6lqG0h3zzagyFagQl5OrCLQfLS9lYjtpTA3obfw0DMkEMLHbjO7naDDLB5uCLkmWMi7ed6+pG\/lJhJS\/9u+CQD7AONkrGhO6iMhGCKeeJcLM+2xHqUoPArcoMqIDreBFGLF8Wix8gsu3xbSKgg1ZkqzRvZ5lOYB02UChn8S4jwUGIerx6zeHqvz0KLNrgEaq7ZJcoXMXm0uZQ42YAiuJR93D\/H6jW5ptIf2OBk3AqF7rjxWsstJ2A3d7\/ByvfnpkfOFo62LIa0ygizsBpbx\/ZRFfT9\/wHDJOog1u5sS3QaR1xp\/oYuGc9lwU47ZIIosx2SQpofplmRZS+SWQAEVPQ9kFAtYMsz3AyCUMIB4Yh3C1V1yBSt1CwMjVm2krRYR7ax75WNS+0DD1rodJygl7Bq7Q8GgTw+ysAeDkWhh6x4+leRpxCpmWLF\/9z9UWqNdgpZ4yOgKajDNjDD+ToKXDX\/ChbGGQWYlEq8\/WPPJ0isAAVKt4bhULVa+hqtq7GXdO0tQRILEZSH3i3KigBwzbyNTSY2HXxLjrBkQiWiDeTme5nB8AdI7Rkzqf7TTbocbVI+9ScuO\/IIL2fTzrTsIAFoDHrk3vSVS8txD9svksDk1s3LWs7k+91SAkvWk4iiJ0JaNzcN7FFm0CFU5kN7Qgt+6Z2LC\/1hfuSfwXuuoqsRDMprcervavJbOGoh570NvojfaVPyMV9bpdMdiKoEE14lcXw346PyboY01p0s2BPT98riwoYG2UN63mGz9hN7pIoxY4YnREPLNFX6gwNQmfKsdkZeIAmmgEH+nk8rALdar4JRoCfMJhR3\/+gcIEDGxD5GhrZZH9pU+bc0OWcX4j1eGBVFHIX9thADn1rStSQfsm0mP7p6HtDKCV46hum2aG2AqWdrH7ux1P+Fv9qUSR0ioq1NKOMmVNtST\/GxkEQvfZIV6CuIyINAmqylsDvvqFzxA==","iv":"a96577771158b9df2315acdfe5e243c2","s":"ac16174fa365773b"}
Share your thoughts. Click here