Travel and hospitality
December 12, 2023
Switzerland's national airline is launching “LXmas With You,” a holiday initiative with several digital twists. Image credit: Swiss Air
By Zach James
Swiss Air is ringing in the holidays with a marketing revamp.
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","iv":"bbcc9461f2553b1eb7476f2aad42b574","s":"46882c616cab498e"}
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