Fragrance and personal care
November 28, 2023
Deals valued at over $1 billion and under $100 million are expected to increase in volume over the next two years. Image credit: L'Oréal Paris
By Zach James
Prestige beauty players are balancing the challenge of appealing to younger consumers with the advantages that strong pricing power and loyal consumer bases bring, according to global managing consulting firm Kearney.
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