Mobile
July 30, 2010
By Peter Finocchiaro
Iconic English automotive brand Rolls-Royce Motor Co. is helping aspirational consumers imagine themselves in its Ghost line of luxury cars with a mobile application.
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","iv":"bc983e3f7b3c6a72c3240624aac1420e","s":"7fc763e4d1708133"}
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