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Nov. 21, 2024
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Automotive

Ferrari accelerates business, family affairs in new campaign

November 9, 2023

Members of the founding family share an exclusive look into what it is like to be a member of the brand community. Image credit: Ferrari Members of the founding family share an exclusive look into what it is like to take part in a tight brand community, fronting action-packed assets. Image credit: Ferrari

 

By Emily Iris Degn

Italian automaker Ferrari is presenting its roots to the world.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  3. Women now represent 13pc of global billionaire class: Altrata
  4. ‘Copy Nothing’ campaign defines next era at Jaguar
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  10. Dolce & Gabbana, Skims release limited-edition collection
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