Internet
March 29, 2012
By Rachel Lamb
Even though Twitter has the ability to reach consumers via sponsorships and quick links, Facebook’s more targeted audience and commerce abilities make it easier for consumers to head from the platform into stores or to a commerce-enabled site.
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","iv":"a8aca2e275cd262a996dc5fdd13feed3","s":"b9456e45fece1492"}
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