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October 18, 2023
Daymon Bruck is chief creative officer and partner of The O Group. Image credit: The O Group
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vucKalAz2CgMZv6HyGhu3h5hKrta9\/ZaYs1UwgFQHWdAA7XXPBMeo47mh5\/jlqD9piJ4Mw12+QH\/Jq4za1IQPW0d4du5QoB\/5SHEJxCJnIa3tW2uzqf7wwY6zot9mJAX14Ho0finoqJ5ZERSY30X44vNg35aHLXr8fY4PhNLgNnop2BQjJidvYWK6p5E1lmF8Ipv9\/5xXM6B5usE3jR4QIA+BEdNiZfsC2VX464G3WMnDulhDIs\/uKfC+ELngb9U+xyw7E1oBLoISflBgLefAIrjn\/3p+MfJar7gkV5L5Ed6xOO8A2m5oZeUexaSRvKsPumBWD1LyoZNu9BScNe9uVoQ+dOzqLThGeJILEVnz5sp4cOqnXIgMGsaO7A2JLnGlOalDmJC6sf5Twy417WIS0kWOz8xzlGMfF0roXWuy2PVweXbVF4n8FsAW+oWEBUWxwX9W0SQdOZIMf7VZQ\/G\/1cy4OyShZpglkbafCQ\/Oa6UwIJmdTdLZZ6+9VFFc+o3y3hMoE36508xX+rfrAslS+LfGL1WpHdfqed\/Ynl1S9ATih4Naj\/cbAOK06k+nczoga1wA59Gllp3d5qIAJIiT0Ihi0yKPZ42rgsjq\/A7HqlFumHUzG1hJJ2HDmrWrKbRJHCrcbbzsiUBEcUrDCa\/SuIFyvJQ1FiGEy4+TVchmfBp\/eU0cPPiBaS1z+SCZktQ80iaUqe7OQBoxle6X3aPAQ0JHcr744sfAEkGRNvS73L8db3P404zNWLiJ688vHspBLWRPQYazUD0hGCIZ8SctimvQIgSo2o7elrTFfGftroTHZ4Bh6+nQT+NpruH2GmT3iFZbrJ7watD1MUYqN1+blRv0hm3zcDQ8TJC\/m\/jAeKWLawimjDRvtM9EWHrbq\/2vlqu6e1gmGZXYNw9xuJFtnlplLf+U5p56QSemYx9P07jpFSIMK\/VI6\/Kd3\/\/Joef5YaG1iK1cui\/UwZF2vPHxgo9AllTARY2yEN8Bys2zwtaspjnoJ\/2SAj5xIqZoNa42ghCzKg+kp1vD6EqZl3glJgfZxMyfREZ+5k4SCknByeTiLFTgtQzQi84tB3LxaKByFR9BoYM3Q8xG\/jRwgZzJpGzTJcB5IYaZq2tYNEU86Zkae+baciOvxjYmQQhG55mba3InExX2Efk6fEhJW5BPDJ2mFCR7q2pcqkLvHGamcG6y0sQvuQCMYRUATWFtOyvJnBgHHSgQXBBIQx+oOdInjcB6T5Bdry9lz7UV3BzYc0l1j3F5KlJW7RyuCzbxzbLEf3pna+insiHkC1742dnRKAi+dDe7gHODnl4eJvCDerRPexR18FE\/R2lyrwpGoEP2fyVBvfuySkS7ONGOavOeQlMLphj4VIxwghpBExJpKjBe15T7C9LCLAaxwT8umDix1EinTdPXGIlg9ENVF1RzMDJGBldvoCPUI4CXcDt16hMDul4JWgKqx4kJa8+cxkL0aBjW9FiUlBA4qFFc6w6Tw0yuqFORWnh8EekgDDg2eXBQ3rNtHOQgKAWUs4DopkV1LNlxs52t3oQAf\/kNsP9GneVwnBKiZEiy2++w+rDwyJXaGJHsmyi\/SRBcAwhJjq37lSXFJGwDdr0v9LuLcF57s063TNdmHw\/g8NXR5qvXWlBqfOjrXvLrlOElWCufWA1tvGZMJqup\/GSZKH5snYmRP65PMWS8dTeR\/OG5pnax1aSAc9cxupNtoa0gnVlRIDbFv3DKANOmjJRPUsZ4tzAVmUScexCttkq3Qo00+n7ISTeaTsRkqfbMETYtC4kvqPTjSvh\/42lLfDg9dniG+143p3eN\/lWmLuYTEPLiAuPqXgk4HmehaViBvsFRD7L7kxY4TojvO+pZfZYEvpllS2NFFmARXiPEEHiQvcDISIROB93nSGuWiV2SXmQhY78LCu4\/cZzEZ1of1HxhW3D4saYT4EzzqXjDB5kfI1OCQgAc+wSV5Vv6W9EmlFw0wwZEyMmoHlRKiEPP+lUEDiZU6IDgpzOEumisj+VFsCrt8+nG2hS7gZb8fuQ\/D4Y5hztZRqb+Q73SLR5nu7sjYDjaYCILde54HJGl7EztFV++aTKymQ7BMG8WchTvQUKz8oWcWT6ZfmZ\/u4AaoGi9vVfHlFhIw\/3azDU9mrYZ5Go\/yBw4Ha5FvKRkrShuTA8fCTmJ+kyXqT+trLCjG4czZxXT12jjCN292oWmUT0lXEQ0cgr4fmP8YbfSKL4rGQdT+4TjKGwRLh\/QI30XYjpGEMumA2fJZlupmfitjoeahJdycX8sH5QFd5mc46w5RkunODuTtptVyiRQ9hkfFy0fmKslH36osTU13PcZGRF3KoI\/V4e93f576LT\/okLbFp3mBNdsEc1ZO4DvOsUXJ3ti4SluRvZWFDbI9rQaOqGC2+bDRZBSoktRbxTLypudUVUi2qz4KPMrnb0z3i9Ti7YU1fOC4erj\/a\/yAVQOIncEhqJryizfG\/dJRk0re+yB3OH7lBkB2ePpW5FZtbT5qqXbWWfSqP1c5F9Z1Wjwo7Jbv9pLw1Uz7ZydIbmW0AtVEciaEaGLhA2a3mp9DpCYT2Pd4RvM8ZJNcOPM2zFYi2s2Enw6W\/90ZRYasuoMjwultyfxZ2OmQKX7tNsoOtIIc6SM48VFxlBpxhzeklTagMx8qfSqKj5XSZ+IZxQ8rEACNaUwhLrLg020avw31J5azznMTtQMFlQ06g+pFpULvc6Iq65jYq3iCC5Z94lBsA9XSVUMQyeoLrIAVC8Hw0He8yrEHpq+EkFKqLzByEYdkK\/10n6312eOB5UVq2Kx\/CuPrG1HvNhx13dXp1mSQ873dkAWN8N4wu82m2oAQWHKz7NHb5cIvWHTPFfm6aI9k6uIryFFa148REtyLzokH8a7IPktjiXgdsEyz4w3ozqWka4OxcfnBV3OBOzxoh55u+bnBovXQAN9607QOScSNPOffs6xAVh40Yir\/nIOUXYt3XEZUoDdp9oBEJ9SHqkjshZeALzb8YzazzzgQ78l4CWhsbbMQpFX\/gxxrnTTe6zJi9jl1bcytWyHt6J6rr1Yh4neaRodXSLEidnITrPhEvfuefE78V5HqXjNb6X7HvXI0TLgoqVMtuhhrgJbUmZY60uoUM3rR89WoTSnos6VZd8NXVutrQsp6s9bG57OPpTiTAG2ydFrfgeLCocDeAoDZFafc1GCQ4WTs9024ej+NIp\/Nvly5UpV5qtGb0JPjI8cmng1WD5N4QaX67HfcmWTgthl1PZMshDJFO9OdOi2dljkQZJ9vfc\/jiuAm0ubVCHEp5+gINV7FcyIvDwJGzUDR3NU+ugkWp7CHYcHv8Gcy1yXUEMeUZYXvSBKWiOKJcbUmFL9mulCRD5jGBDuV0lxEKyGyWojv3alPO0k56OyN2v+DCKXrrnj0i3Fm5Wn22z5MgNum3hzrbRWKSAOS4ZUlBpuPxximVtkZJsr51U\/7j1cPSUkPMOkJDgioPOz57FG3FCYKk1IG0LbKZXFdvnEkZ1AcYxD+dL4K7kIUuTTPlIEmmTJzIywzJ2ELjqLzLGjxr9zIMB2Rj4lrf2AyOqVk7hDsTGo6aprIhn0V7EcltgyP2J5MwdlKo\/jRJvq6Pu9H+is6PDIEsGp0Y+iEpfk3+wBPs+ogm+67K0Hmtw\/mHCxhPSg1e6F4bBc3H9Rpt3CgCW0HuSu6Oo0SQsYgfWIDleUu7lLAxJHbvbmFyWSvgy+dzmD28WmLu3vpzyv2IXQkswXqpuhVSqllu78dbM2UWEuKGtj5KW38KQjov6vxlc8vTjdGwxLi4adHwS2bhRfFZgVK5YLV83JjPIWaAANzF7UafFv6QP4PVH7nnQxdAj\/ssQZmrVTTFDAyQxYl59pCNAs2givSbVpIJBDMKtMNGm6ZosHYFYPh\/zXmp66oHp6ZEhJEyE3pACkb6J0oYDG43HhdVR1zfXVToJTPdER0hxyLB59XFOcEFn7S6Ca9yYaXUjPUISFSu9CIn6w9rSsaZzzk4Xn4V98hHqk1rPqN+Z6aT381i5Sr02\/TKs5wibMnIWg9bscBSMJuvoMVtQx4eTSMjm\/WaVg1cDY2jPDSTRpJjA\/JF9LQoX5wSMdCdJs8KBnaPUnXPsEGRmM7fpUT+XHw+WAUD3mlunYBBdVsrWCYnWYORCdKQV\/m\/Bqibfx8U\/XddbdcZXVBtfUywpntWBlVIVOdpAabem0P5WPUsvPEQCn9lKpe\/D8XnYeGcOw8nuw5EX6oS2N9TsbzUyqGV95a32fy3glKT9BMiQcnq+EIdPuz8+klbVol1FPlfttEMkkhrnitlzG35jPD6hus25pivjmdmWuum+Lb9pTQK9ZGi87Vw0aj7y9Y7tdfEwXQnewzmsJBIcx7uINi2u2ECgp7CXry9WvKybOpWdgVn0f9VUNcPWmG3dDxForAQwA0scc66QtToCWYsmYyH5JoDE5Lp3X44tpjdmTwsvKxmF5DlbMJOeXJRZoh8FIsfI1JDhvnpE0oufpt3dig1gTaPFLSkSzbCRJVreEgQPP1SQQPVFQqcHNfbC7QolTsDh9zJXw1KvNj4mOp2K+qYntf7Rv24KohW1jR8djnJXu0EVAwlGBRBK5FNAPmRDxJVQXcxdIEP1y9ZVt\/O6JOKRZHIrS1ouQ7xHHe0AwsLK3ERkSCeJS8cE8fpxsgeQVGifaCgCC2TfeRbw8c4hUvQtJcbWxQ7X7V7AleD\/xoTTOTTCykN+k2en3QNWWHXvRgiG\/nCx5aqBw+9edB+r2NdwHM571vlSQENDuVSnq6jEfIleiMsWBCLgRp6qKVsXjh6wxDdMCHM3zx+rvho8r\/UuZeH57ebtjOilz0\/ZYEfBNuPWlg3T6LCsB6AQ39b7IcC\/3N8Gfqz7wKdfZ37Q4tk+9TGFZbELMw0Uv965mSIJ2CCM6LFqIZh+xhHCRayfEz9ISwGoQ+tNPzHdY\/SoyDeww+MCtZnN3VX+87WhKnqZItrXu5LVsuMa7\/IRenRlSZiOT01yYagL2IgEmZ8ncVFXMbqaK09KsLWnJhWMuyly1XPIC5NGPbbtwwUmd8oNoVDyjkQRtoQH2JlsBYebHVNsGQPyCxNewUyH+++WNfwbkAMwwwI4Ob6LQ1ub3XYH2BCyExjFkHcBzG6LBXXtHemsqlQmTfzEraIU6I0XiPp29alr0bBKZuvHeaoay5RTSVwD1TducP5JtndCkjS4OTpwuT6sEfaMFez03azlZDugiPc6V6QF0tUUJvnTcUdeyJX35HfQ1V0xUvomwH6c\/a3xOw0n9m\/Afe5WY3pUKHOTuPrhCLsP1KogtwCXKvayt1qFYu0GrUv9oVX9J9iBUYTmmtdxFfFg3qwIPBDGaij+vilqhu5iuhq6nZOl2qU97v0s71xCFx3oQctUsWz\/8ghKMJ20sQH5xrsjtWjgAFmJc83vZG6tqD5eC1t3HYIVjaZfM026vRKHHeqw4zRTK6Ck7f\/HyuICKXIUx92Y2KF8BqjLZVLANRCXOGG0SK0srhexnQTvvOmlaFIVpmsmhnNa14uKAQsTAEBc5ptHffYyPW2C4+ZJFLbzj1DjLHNA78AgL3Jc7wga3jlphFUjBYFrgfEVbMxkZKSZr7wX5HPw08Hdny7ishWXA\/X0IIdfBO9Af4vqpY4SRwXwLx0U9BFPLNKyD9KDJYT8L2LzDlGcxOL4f8RX4NTG3euxsGn6wIi87CxaSSY8tO88o3IhNcny5lXU9RcUm3d1fzppM51O4PfNnwr5dQlO+Sovoo9OWYrEX\/Yvf+m7bnBVM40eb++eEbeKDnIuN0qcOieEKaP9fWjbnLTarPEeLNowsvdGa20\/bZBcSbm7Yu95xFRZfIn4csuTtLquWI8wodEZXmOxCi02i0kClWI5KcLuJDaJhG7zyMUWXE4XeBvPmntsdO\/v2EE7pFndrf3Tc92iG1Nw2V8lOKNQmNRKvK1kXjdn7kzEAaZltL9O9Ay9N+T8s\/sC7m\/S6hbWz\/kgc+uhHv8EnaQrgBBr6Km08UppmA2ZWRy4WEH6K6wO2p4fBooH++An4dgTolfnrXv1SgZeTcl6nT+w97BHtgDC5fQmgvVP8C1tlJgXp+kLSiqmOUEo+6CoSET3doyCK1ByaX98As6NxfwDSVEgwfWfq976X43ig2NBGg4iFW5lQoSmtP4MaIRz2wlOLpjExAl2e9EmISeMp+oORU4mE73ksRNSEiRlZvNNJilULadlwEpT+fR1bQsIexOpQNWDgLRl8KQLSrlees0zToS3qjXGIMi9l6anRoMIB\/ti2L3TcDlhy05YFiar06OyIlbGmKBI1n\/QUDH9U4qNl7lj5Pl7tSllLpST1VoTvawCfdOf3VriV2nMxlL5dFkCr3UWbokVlXJArhjdd3aiFpdRkE0qYjd1j1958OYH2H0GGdcSAHVnp0tXhEjpDydIgqtRSNZqQiEZSUglzapj0boZbxjVgbMAwijmnxeRCM+4YFgOJ4vfsliRbD0mW4k03sopK8VT+ye3wDDhwhG+HsJaE3b+zk2P26KWc2AulEySv\/UYFPR8AlqazXItvqfjjXWhr3ykEMjwA4+r+ZVcvNtYiv6vuvhlFmo\/CvH3iu3pVCZszplYXNXa5Ziq+8M5a2d0uYBOCuCuytZ9txLvcTNsveRO+KbKFoREK2nFiSBxNw4HaERQHtke3fPT3YNJ3CIZIFOxEheInuggt1j6h7MWFvRisVDB2JhxS\/AUcmbXnU90aarhUkKiUP1AMQ0Ho+FH0eWE4O3pxx0Mkz+iBYsvRWpWhwLqwj+iI6QswPc2xjwJIsP9vt2mc+ganvoa7d7Ek+6S\/0PzKRBYjXTPRYKSOLd8zMMeeTrYY3hKmbMHDJWec3ORKfZyqSBWjlrByB5AkIl5tn\/WmyqveDwwKtEu+TAIRyKs\/Vmdt7Nn5vnsaSw6rt71zEGf13SQg8r9OFnYY4+HWGBEVKutEMn1cTIZWpP1wlWnabk11foPNlz4n9D3tqsCkoJOZQijAULrzSkNwh2w1M79FAFxWR7Om1KiIXwbDhAob9fqlKppKJ\/YoUR8qzVJgtRAYIIvKFeLaZywv+5IDmpqk9GqrPQ8\/kD8AD1QXib170fK9lsGYuPox7oTScEigWyCrabOykpB28R8IpD9BTvAZoLPS\/yxfo6O5CgCyjihRetklqyrfNXeh\/+fONFRWiQEYo8\/x809BfeROKTY5eMyQBpQoihE9Bu9DORvjpRZ4MpKsSFgRhcCXpmRGIQ7oOA+lf9QT0tGeo+sL4DtJ253MFjEF4wbS9mjKD5BwKzLVomk5JFo7TGSRjyy7W4qMAJMRNjUs0+3MzUjOOtg+mZAV5zcJk\/0qqWMHYHkNkgFUJ0pgtAuZVq7MdoL0SHr5oQ69TaCySTSLbSrnrRYycFJr2ITgzCFHIhdo8kQCpr6tpTiBfvKob4ymHDSQTU8sgF4G+Nz8W2Z\/nd39jPapYBSZcPrNdwQmqSyS7q3xy3V5JV88TY5MhVvWeelfRXEdIVSWdjxOVCyOUr0aByzzPT\/g4PPQOVL6z5WAzdSsVw2R47QQ7dakDNTFcpmphw==","iv":"24632ec126652f60720163a4b0feb93e","s":"01f215d9486525e6"}
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