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Fragrance and personal care

Google, Pat McGrath Labs to host augmented reality pop-up in NYC

October 16, 2023

Visitors to the technology-fitted space can expect to get an inside look at the fresh way to shop for makeup and skincare. Image credit: Pat McGrath Labs Starting Oct. 20, the three-day event is open to the public and will integrate digital try-on tools, educating attendees on new ways to shop for beauty. Image credit: Pat McGrath Labs

 

By Luxury Daily News Service

Beauty brand Pat McGrath Labs is bringing its products to life with help from technology giant Google.

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  1. The 1916 Company teams up with Australian pro golfer Min Woo Lee
  2. Luxury Retail Summit 2014 New York Sept. 9: St. Regis, Net-A-Porter, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Crest and Co.
  3. Dior paints portrait of founder in biography
  4. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  5. Dolce & Gabbana moves into Madison Avenue flagship
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. Mercedes-Benz bringing first branded residences to US
  9. Aman welcomes warmer weather with ecotourism boost
  10. 2017 will be a strong year for real estate: LeadingRE
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