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Mobile

Lacoste exec shares brand’s hits and misses in mobile

July 7, 2010

 

By Rimma Kats

lacosteNEW YORK - A Lacoste executive outlined the brand’s mobile marketing hits and misses during the Luxury Interactive 2010 Conference.

The company’s first application, which launched in April 2009 did not have a lot of functionality, just video. This year Lacoste introduced a commerce-enabled application, which it finds is doing well in the mobile commerce space.

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  1. Tokyo now home to first standalone Aman residences
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  4. Wearables, AI at forefront of 2025’s digital trends: IMG
  5. 2024: The challenge for luxury amid global and regulatory changes
  6. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  7. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  8. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  9. Balmain enlists virtual faces as brand spokesmodels
  10. Storied porcelain maker Meissen in capsule collection with Boss
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