NEW YORK - A Lacoste executive outlined the brand’s mobile marketing hits and misses during the Luxury Interactive 2010 Conference.
The company’s first application, which launched in April 2009 did not have a lot of functionality, just video. This year Lacoste introduced a commerce-enabled application, which it finds is doing well in the mobile commerce space.
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","iv":"1733633d41f63d776e6b3b97ce210d56","s":"43ead6252e42098e"}