Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"7cca856a737d16c8592f9cccf7980e43","s":"76143fcd2aa35f32"}
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