Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"0c8eaa2e5f59cd3840e12ce75927f2ba","s":"4f5ac083574e18e5"}
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