Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"efded2fcd07393c575ae97bfa457423b","s":"5280b49f9e02319c"}
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