Research
September 12, 2023
Shoppers are increasingly seeking personal indulgences peppered throughout daily life, per the largest U.S. media agency's latest study. Image credit: Shutterstock
By Amirah Keaton
Buyers across North America are switching up how they view and value luxury, according to a new report.
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","iv":"d3f0c2971555039bbe05c3facab8655b","s":"e26f6508f63b952a"}
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