Fragrance and personal care
August 31, 2023
Through sensorial marketing, the house is bringing consumers a little closer to the season of the equinox in the United Kingdom. Image credit: Jo Malone London
By Emily Iris Degn
British luxury fragrance brand Jo Malone is celebrating a fruit native to its homeland just as it comes into season.
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","iv":"65cefc82ff2af7b4bd1ff878835a38ea","s":"d48b73fd16754089"}
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