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Internet

Why video is necessary in email campaigns

March 22, 2012

 

By Rachel Lamb

As a way to add some oomph to a channel that already caters to loyalists, luxury marketers should consider including video in a luxury email marketing campaign to spice up promotional activity, keep in touch with customers and build relationships.

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  1. Luxury brands losing ground with younger audiences: Bain
  2. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  3. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. 2024: The challenge for luxury amid global and regulatory changes
  6. How technology is elevating luxury shopping in the age of experience
  7. Mytheresa releases quarterly results, reaches record high AOV
  8. Women now represent 13pc of global billionaire class: Altrata
  9. Louis Vuitton opens applications for biennial Watch Prize
  10. Culinary tourism market in APAC to grow to $6.2 trillion by 2033: Marriott
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