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Nov. 21, 2024
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Automotive

Boosting luxury’s mid-sized vehicle class, Genesis unveils kinetic campaign

August 9, 2023

The marketing push showcases the GV80, GV60 and Electrified GV70 SUV models. Image credit: Genesis The marketing push showcases the GV80, GV60 and Electrified GV70 SUV models. Image credit: Genesis

 

By Zach James

South Korean automaker Genesis is embracing current technology for its latest marketing endeavor.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  3. Women now represent 13pc of global billionaire class: Altrata
  4. ‘Copy Nothing’ campaign defines next era at Jaguar
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  10. Dolce & Gabbana, Skims release limited-edition collection
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