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Television

Audi reintroduces hashtag campaign for R8 push

March 21, 2012

 

By Tricia Carr

German automaker Audi is out to market its R8 models with a second round of the “Want an R8” campaign, this time securing a 30-second television commercial spot and a Twitter contest.

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  1. Luxury consumers trending toward goodness in purchases, values
  2. How luxury is the millennial’s unlikely weapon to fight social inequality
  3. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  4. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  5. Balmain enlists virtual faces as brand spokesmodels
  6. How can luxury brands tap into the back-to-school season?
  7. Stuart Weitzman names Kim Kardashian as global ambassador
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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