Marketing
July 26, 2023
Referred to as “demand spaces,” the concept breaks down a potential consumer’s needs through an analysis of their everyday routine. Image credit: PwC
By Zach James
As the wants of customers grow more complex alongside the constantly changing times, the research firm Ipsos has developed a new way to determine purchasing behavior.
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","iv":"2fb66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