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Dec. 24, 2024
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Marketing

Diverging consumer needs require new advertising approaches: Ipsos

July 26, 2023

At least one-third of respondents said human interaction was important to their customer experience and loyalty. Image credit: PwC Referred to as “demand spaces,” the concept breaks down a potential consumer’s needs through an analysis of their everyday routine. Image credit: PwC

 

By Zach James

As the wants of customers grow more complex alongside the constantly changing times, the research firm Ipsos has developed a new way to determine purchasing behavior.

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  1. Porsche Design boosts in-store traffic with Linkin Park collaboration
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  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Rebag reveals influence of celebrity style on secondhand market in 2024
  6. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  7. BMW sets record with funds raised for education at playoff event
  8. Bleu de Chanel dives deep with new campaign
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
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